Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Vol. 4 No. 2 (2024): December 2024

Frozen Baby Octopus (Octopus Membranaceus) Marketing Management

Rahardjo, R. Sugeng (Unknown)
Prayoto, Prayoto (Unknown)
Surahmat, Djoko (Unknown)
Supriyadi, Bambang (Unknown)
Suseno, Dewi Alima Nostalia (Unknown)
Kustiandika, Salsabila (Unknown)

Article Info

Publish Date
28 Dec 2024

Abstract

This research aims to determine the marketing management of frozen Baby Octopus (Octopus Membranaceus) at PT. BIN Central Java. And to find out the marketing strategy and marketing mix of frozen Baby Octopus (Octopus Membranaceus) at PT. BIN Central Java. This research aims to analyze marketing strategies in marketing management and to determine the marketing mix in marketing management. The research methods used are descriptive methods, SWOT Analysis, and 7Ps with a quantitative approach based on interviews, observation, active participation, and documents. One form of marketing strategy that can support marketing of products to create consumer satisfaction is the use of a (marketing mix).

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Journal Info
Jurnal Ilmiah Ekotrans & Erudisi (JIEE)
Website

Abbrev

JIEE

Publisher

Universitas Ekasakti

Subject

Decision Sciences, Operations Research & Management Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

An objective of the Jurnal Ilmiah Ekotrans & Erudisi is to promote the wide dissemination of the results of systematic scholarly inquiries into the broad field of public administration, Governance and Social Sciences. Jurnal Ilmiah Ekotrans & Erudisi is intended to be the journal for publishing ...