Jurnal Ilmiah Universitas Batanghari Jambi
Vol 25, No 1 (2025): Februari

Teknologi sebagai Sumber Kepuasan: Bukti Kepuasan Baru Media Sosial Tiktok di Kalangan Dewasa Muda

Zulfa, Shofiyah Sausan (Unknown)
Rozaq, Miftahul (Unknown)

Article Info

Publish Date
19 Feb 2025

Abstract

Technology plays an important role in everyday life, social media has become one of the main sources of satisfaction for young adults. One platform that stands out is TikTok, and the bandwagon is clear evidence of the newfound gratification that technology has generated in these circles. Survey and questionnaire methods were used to collect data from 213 respondents who actively use TikTok. The research results prove that motives have a significant positive effect on user satisfaction, and the use of TikTok social media has a significant positive effect on user satisfaction.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...