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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Kanal : Jurnal Ilmu Komunikasi Jurnal Ilmiah Universitas Batanghari Jambi Jurnal ASPIKOM Jurnal Representamen ACADEMICS IN ACTION Journal of Community Empowerment Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Komunikasi Nusantara Panrannuangku Jurnal Pengabdian Masyarakat Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Indonesia : Manajemen Informatika dan Komunikasi JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Komunikatif : Jurnal Ilmiah Komunikasi
Rozaq, Miftahul
Universitas Telkom Bandung
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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PENGARUH KOMUNIKASI PENYULUHAN PERTANIAN TERHADAP KINERJA KELOMPOK TANI DI DESA KARANG TINOTO KECAMATAN RENGEL KABUPATEN TUBAN Rozaq, Miftahul; Sudaryanto, Edy
representamen Vol 4 No 01 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.16 KB) | DOI: 10.30996/representamen.v4i01.1428

Abstract

The effectiveness of communication has an important role in the process of agriculturalextension activities. Effective communication in agricultural extension activities in confidence canimprove the performance of farmer groups to create the effectiveness of extension communication inneed of participation of the perpetrators of extension activities. This study aims to determine the effectof communication effectiveness of extension on the performance of farmer groups, and the influence ofextension participation on the effectiveness of extension communication that is done in Karang TinotoVillage, Rengel District, Tuban Regency. This research is done by using quantitative approach andusing survey method. Type of research is associative explanative. The research analysis used themoment and partial correlation product correlation test to know the relationship between thevariables. The sample in this study was 82 samples, determining the number of samples using slovinformula. The result of the research on product moment correlation test showed that there was apositive correlation of 0,583 and significant 0,000 between communication effectiveness counseling tofarmer group performance, there was positive relation 0,942 and significant 0.000 betweenparticipation counseling with effectiveness of communication of counseling. While the patelcorrelation test shows the participation of counseling very determine the effectiveness ofcommunication to the performance of farmer groups.Keywords: effectiveness of extension communication, farmer group performance, extensionparticipation
The Entrepreneurs' Acceptence Ability in Learning The Use of Digital Media Miftahul Rozaq; Sri Hastjarjo; Yulius Slamet
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.38

Abstract

In today's digital era, learning the use of digital media for entrepreneurs is mostly done by imitation through various role models on digital media such as content creators who display various content strategies for business development. However, success in learning through observation on digital media depends on the entrepreneurial receptivity ability to assess, interpret and apply the knowledge gained from the observed results. This study aims to investigate the acceptance of entrepreneurs in learning the use of digital media in an effort to develop their business. The research was conducted with a qualitative approach using a case study method on six novice entrepreneurs from micro, small and medium enterprises in Surakarta City, Indonesia. In-depth interviews were conducted from October 2020 – to March 2021. The results showed that three entrepreneurs in each use of digital media strategies were in a dominant acceptance position, two entrepreneurs were in a negotiating position, and one entrepreneur was in an oppositional position. Entrepreneurial receptions in the three acceptance positions show, among other things, in the dominant acceptance the entrepreneur makes a similar imitation, in the negotiated acceptance the entrepreneur carries out development, and in the oppositional acceptance the entrepreneur makes a new version. Keywords: case studies, entrepreneurship learning, reception analysis, SMEs. use of digital media strategies
How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies? Miftahul Rozaq; Sri Hastjarjo; Yulius Slamet
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.936

Abstract

This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conducted with six start-up entrepreneurs to study the social media situation in modeling and the meaning of the social media communication strategy being modeled. The results showed that role modeling occurred based on the needs of novice entrepreneurs to learn social media communication strategies. Also, the correct meaning of social media communication strategies is a determining factor that leads to the self-efficacy of novice entrepreneurs to make similar imitation decisions, develop observed strategies, or create new versions of strategies.
Penggunaan Platform Video Pendek Sebagai Strategi Komunikasi Pemasaran Digital untuk UMKM Miftahul Rozaq; Rah Utami Nugrahani
Jurnal Komunikasi Nusantara Vol 5 No 1 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i1.271

Abstract

The short video platform via social media has become very popular in Indonesia and is one of the main tools for strategic communication for entrepreneurs. However, research regarding the use of short video platforms as a strategic communication tool for entrepreneurship is still limited and has not been discussed in depth. This study aims to identify and classify various uses of short video platforms as strategic communication tools for entrepreneurship. This research was conducted using a qualitative approach using a descriptive case study method with 12 entrepreneurs on the island of Java, Indonesia. In-depth interviews and observations were conducted to examine the use of short video platforms and communication strategies used by entrepreneurs. The results of the study show that the use of short video platforms by entrepreneurs includes; following viral content, using music features, educational content, and live streaming. While the communication strategies used include; entertainment and humor, sharing information and promotions, co-branding, and using people/influencer elements. Abstrak Platform video pendek buatan pengguna melalui media sosial menjadi sangat popular di Indonesia, dan menjadi salah satu alat utama untuk komunikasi strategis bagi wirausaha. Namun, penelitian terkait penggunaan platform video pendek sebagai alat komunikasi strategis untuk kewirausahaan masih terbatas dan belum dibahas secara mendalam. Penelitian ini bertujuan mengidentifikasi dan menklasifikasikan berbagai penggunaan platform video pendek sebagai alat komunikasi strategis untuk kewirausahaan. Penelitian ini dilakukan dengan pendekatan kualitatif menggunakan metode studi kasus deskriptif kepada 12 wirausaha di pulau Jawa, Indonesia. Wawancara mendalam dan observasi dilakukan untuk menkaji penggunaan platform video pendek dan strategi komunikasi yang digunakan wirausaha. Hasil penelitian menunjukkan, penggunaan platform video pendek oleh wirausaha antara lain; mengikuti konten viral, penggunaan fitur musik, konten edukasi, dan live streaming. Sedangkan strategi komunikasi yang digunakan antara lain; entertainment dan humor, membagikan informasi dan promosi, co-branding, dan penggunaan elemen orang/ influencer.
Analisis Fenomena Culture Shock dan Proses Adaptasi Mahasiswa Rantau Pasca Pandemi Covid-19 Alquzairi, Tengku Muhammad Hilal; Rozaq, Miftahul
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.2447

Abstract

The COVID-19 pandemic has brought significant changes to daily life, including in the world of education. Overseas students, especially the class of 2020 at Telkom University, experience unique challenges in adapting to a new environment amid restrictions caused by the pandemic. This study aims to analyze the phenomenon of culture shock and the adaptation process carried out by overseas students at Telkom University, Bandung. Using a qualitative approach with phenomenological methods, this study explores the personal experiences of overseas students from various provinces in Indonesia, especially those from Medan. The results showed that students experienced various levels of culture shock influenced by changes in learning methods from face-to-face to online, limited social interaction, and regional cultural differences. The adaptation process involved strategies such as blending into the new environment, using technology in communication, and adjusting to new learning methods. This research provides insight into the importance of academic and social support for overseas students in dealing with culture shock and adaptation in the post-COVID-19 pandemic higher education environment
Strategi Perancangan Konten Media Sosial Tiktok dalam Acara SCTV Awards 2023 Laksono, Lubna Maharani Dewi Alfiona; Sudradjat, Ratih Hasanah; Rozaq, Miftahul
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.858

Abstract

Surya Citra Televisi or SCTV Surya Citra Televisi or SCTV is a television station that has superior programs such as soap operas, FTV, Infotainment, and special events that aim to appreciate community figures who have worked on the SCTV screen. SCTV's social media is an essential aspect of promoting the programs on SCTV. The presence of SCTV social media creates interaction between the @sctv_ account and TikTok users, influencing engagement on the account. Content is essential to increase engagement and achieve target engagement on the Tiktok @sctv_ account. The TikTok account @sctv_ uploads various content to promote programs and gain engagement. One of the content is about the 2023 SCTV Awards program. In designing this work, the author wants to provide insight into the selection and process of creating content to provide a broad reach for TikTok users, especially followers @ sctv_. The theoretical basis used to discuss the design of this work is Marketing Communication, Content, Social Media, The Circular Model of SoMe, TikTok, and Engagement. The data collection methods that the author uses are numbers and narratives, observation, and documentation.
Pelatihan Public Speaking Bagi Anggota Relawan TIK Kabupaten Bandung Dindin Dimyati; Miftahul Rozaq; Yoka Pradana; Dudi Rustandi
ACADEMICS IN ACTION Journal of Community Empowerment Vol 5, No 2 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v5i2.4647

Abstract

Relawan TIK Kabupaten Bandung sudah banyak berkontribusi dalam membantu pengembangan SDM Kabupaten Bandung dengan mengadakan berbagai acara pelatihan, diantaranya seperti, pelatihan Citizen Journalism, pelatihan Digital Marketing untuk UMKM, pelatihan Content Creator untuk santri, Pelatihan Video Editing, program live mingguan pada media sosial Instagram, dan Capacity Building. Namun, dalam menjalankan berbagai pelatihan tersebut terkendala dengan terbatasnya keterampilan public speaking oleh anggotanya. Tidak semua anggota Relawan TIK memiliki keterampilan berbicara di depan umum dan keterampilan praktis dalam menyampaikan pesan kepada publik dan hanya sebagian anggota yang berpartisipasi dan membantu pada peran public speaking. Akibatnya, mereka membutuhkan kemampuan public speaking untuk memudahkan mereka dalam menjalankan tugas dan perannya. Tujuan diselenggarakannya program pengabdian kepada masyarakat ini adalah untuk meningkatkan keterampilan public speaking melalui pelatihan pada anggota relawan TIK Kabupaten Bandung. Hasil pengabdian masyarakat ini memberikan dampak peningkatan pengetahuan dan skil public speaking kepada peserta pelatihan, antara lain; identifikasi masalah ketidakpercayaan diri anggota saat melakukan public speaking, teknik–teknik yang harus diterapkan dalam aktivitas public speaking, dan lebih matang dalam melakukan kegiatan pelatihan yang akan dilaksanakan.
Teknologi sebagai Sumber Kepuasan: Bukti Kepuasan Baru Media Sosial Tiktok di Kalangan Dewasa Muda Zulfa, Shofiyah Sausan; Rozaq, Miftahul
Jurnal Ilmiah Universitas Batanghari Jambi Vol 25, No 1 (2025): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v25i1.5247

Abstract

Technology plays an important role in everyday life, social media has become one of the main sources of satisfaction for young adults. One platform that stands out is TikTok, and the bandwagon is clear evidence of the newfound gratification that technology has generated in these circles. Survey and questionnaire methods were used to collect data from 213 respondents who actively use TikTok. The research results prove that motives have a significant positive effect on user satisfaction, and the use of TikTok social media has a significant positive effect on user satisfaction.
Dampak Ketergantungan Konten Flexing pada Fase Quarter Life Crisis Mahasiswa Tingkat Akhir Rifa Maghfira; Miftahul Rozaq
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 13 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v13i1.5416

Abstract

Final-year students aged 20 years and over often feel various pressures to achieve a certain level of success or achievement. One of them is the pressure from flexing content that is often presented on social media. Dependence on flexing content can trigger anxiety about the future, which ultimately leads to the emergence of the quarter-life crisis phase. Through its content, social media indirectly influences students, especially in forming a crisis of self-confidence. This research aims to determine the influence of dependency on flexing content on the quarter-life crisis phase of final-year students and to find out how big the influence of dependency on flexing content is on the quarter-life crisis phase of final-year students. The media dependency theory introduced by Rokeach & Defleur (1976) is utilized as the primary foundation for this research. This research uses a quantitative approach with a survey method for 214 Communication Science students class of 2020 at Telkom University, Bandung. The results of this research obtained a significance value of 0.000 <0.05. The research findings indicate that the dependency on flexing content on social media has a considerable potential to induce anxiety about life direction, leading to the formation of the quarter-life crisis phase. This shows that the dependence on flexing content which includes cognitive, affective, and behavioral aspects influences the quarter-life crisis phase which includes hopes and dreams, educational challenges, religion and spirituality, work life, home, lovers, family, and friends, and identity in final-year students. final Communication Science class of 2020, Telkom University Bandung, with an influence level of 40.7%, and the other 59.3% were influenced by other factors not included in the research. Research implications and suggestions are also discussed.ABSTRAK Mahasiswa tingkat akhir yang berusia 20 tahun keatas seringkali merasakan berbagai tekanan untuk mencapai tingkat kesuksesan atau pencapaian tertentu. Salah satunya adalah tekanan dari konten flexing yang sering dihadirkan pada media sosial. Ketergantungan pada konten flexing dapat memicu kecemasan akan masa depan, yang akhirnya berujung pada munculnya fase quarter life crisis. Melalui kontennya, media sosial secara tidak langsung memberikan pengaruh terhadap mahasiswa, terutama dalam pembentukan krisis kepercayaan diri. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ketergantungan konten flexing terhadap fase quarter life crisis mahasiswa tingkat akhir dan mengetahui seberapa besar pengaruh ketergantungan konten flexing terhadap fase quarter life crisis mahasiswa tingkat akhir. Teori ketergantungan media yang diperkenalkan Rokeach & Defleur (1976) digunakan sebagai landasan utama penelitian ini. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kepada 214 mahasiswa Ilmu Komunikasi angkatan 2020 Universitas Telkom Bandung. Hasil penelitian ini memperoleh nilai signifikansi sebesar 0,000 < 0,05. Penelitian ini memperoleh temuan ketergantungan konten flexing di media sosial memiliki potensi cukup tinggi sebagai terjadinya kecemasan tentang arah hidup yang mengarah pada pembentukan fase quarter life crisis. Ini menunjukan bahwa ketergantungan konten flexing yang meliputi aspek kognitif, afektif dan perilaku berpengaruh terhadap fase quarter life crisis yang meliputi hopes and dream, education challenges, religion and spirituality, work life, home, lovers, family, and friends, dan identity pada mahasiswa tingkat akhir Ilmu Komunikasi angkatan 2020 Universitas Telkom Bandung, dengan tingkat pengaruh sebesar 40,7% dan 59,3% lainnya dipengaruhi oleh faktor lain yang tidak terdapat dalam penelitian. Implikasi dan saran penelitian juga dibahas.
Pelatihan Social Media Marketing untuk Anggota Komunitas Sisi Lain Kabupaten Tegal Bandung Raya (SLKT Baraya) Dimyati, Dindin; Rozaq, Miftahul; Nuraeni, Reni; Hadiansah, Ihsan; Miftakhul Fikri
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku3659

Abstract

This training aims to provide practical knowledge and skills in managing social media as a tool to develop a business. For Warung Tegal (Warteg) business actors in Bandung City, the ability to utilize social media as a business platform is a very important skill. Through social media, warteg products and services can be promoted widely without geographical limitations. The Sisi Lain Community of Tegal Bandung Raya Regency (SLKT Baraya) has great potential to be empowered. Its potential lies not only in the individual abilities of its members but also in the collective strength of the community in creating social and economic impacts for the people. The training stages are specifically designed for members of the Sisi Lain Community of Tegal Bandung Raya Regency (SLKT Baraya) including the preparation stage, implementation stage, practice stage, and closing stage. This training is expected to help members of the SLKT Baraya community understand how to utilize various social media platforms to reach a wider target market.
Co-Authors Alfarizi, Rachel Alquzairi, Tengku Muhammad Hilal Brillian, Yoland Apresia Dianita, Indra Angga DINDIN DIMYATI Dudi Rustandi Hanna Wisudawaty Ihsan Hadiansah Indra N. A Pamungkas, Indra N. A Iqbal, Ryanto Maulana Laksono, Lubna Maharani Dewi Alfiona Miftakhul Fikri Nugrahani, Rah Utami Reni Nuraeni, Reni Rifa Maghfira Sri Hastjarjo Sri Hastjarjo Sudaryanto, Edy Sudradjat, Ratih Hasanah Tinambunan, Firsa Rinaldy Parlita Yoka Pradana Yulius Slamet Yulius Slamet Zulfa, Shofiyah Sausan