Jurnal Ekonomi dan Bisnis Digital
Vol 3 No 3 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL

Pengaruh Perilaku Konsumtif Terhadap Keputusan Pembelian Pakaian di Kebumen

Fitriani, Novi (Unknown)
Khasanah, Nur (Unknown)

Article Info

Publish Date
30 Dec 2024

Abstract

This study aims to determine the influence of consumer behavior on clothing purchasing decisions in Kebumen. This study was conducted on the people of Kebumen Regency who buy clothes. Data collection was carried out by distributing questionnaires to 100 respondents. This study uses analytical techniques, namely descriptive and statistical analysis including validity tests, reliability tests, classical assumption tests, hypothesis tests and simple regression analysis. The software used is SPSS version 25 for windows. The results of this study indicate that consumer behavior variables have a significant effect on purchasing decisions with the results of the t test, namely the calculated t value> t table of 5.958> 1.98447 and a significance value of 0.000 <0.05 which states that the hypothesis is accepted.

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Journal Info
Jurnal Ekonomi dan Bisnis Digital
Website

Abbrev

ekobil

Publisher

PT. Smart Training Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

EKOBIL is intended to be the journal for publishing articles reporting the results of research and review article. The EKOBIL invites manuscripts in the various topics include, but not limited to, functional areas of Financial Management, Human Resources Management, Strategy Management, and ...