Pengaruh Enviroment Karyawan dan Kepuasaan Pelanggan terhadap Total Quality Management pada UMKM di Cikarang

Dede Farida
Ella Ramadhan
Fitri Sri Khairunnisa
Muhammad Ibnu Ubaidilah
Tiara Maharlica Puteri Amalia
Retno Purwani Setyaningrum

Jurnal Ekonomi dan Pembangunan Indonesia
Vol. 3 No. 1 (2025): Jurnal Ekonomi dan Pembangunan Indonesia

This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.