Muhammad Ibnu Ubaidilah
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Pengaruh Enviroment Karyawan dan Kepuasaan Pelanggan terhadap Total Quality Management pada UMKM di Cikarang Dede Farida; Ella Ramadhan; Fitri Sri Khairunnisa; Muhammad Ibnu Ubaidilah; Tiara Maharlica Puteri Amalia; Retno Purwani Setyaningrum
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 3 No. 1 (2025): Jurnal Ekonomi dan Pembangunan Indonesia
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jepi.v3i1.1068

Abstract

This study aims to examine the effect of a positive work environment on customer satisfaction through the implementation of Total Quality Management (TQM) in MSMEs in Cikarang. A positive work environment is measured through [light, sound, etc.]. Customer satisfaction is measured through [conformity to expectations, interest in returning, etc.]. The research method used is quantitative by distributing questionnaires. The results of the study are expected to contribute to the development of a more effective TQM strategy in improving company performance.