Journal of Law, Social Science, and Management Review
Vol. 1 No. 2 (2025): February

The Influence Of Word Of Mouth And Service Quality On Customer Satisfaction At Cv. Sukahati Pratama

Muslim, Fauzan Fuadi (Unknown)
Lestari, Suci Putri (Unknown)
Risana, Dudu (Unknown)

Article Info

Publish Date
09 Feb 2025

Abstract

This study aims to determine the influence of Word of Mouth and Service Quality both simultaneously and partially on Customer Satisfaction at CV. Sukahati Pratama. The research method used is quantitative, with a sample of 100 respondents. The sampling method employed is simple random sampling. The analysis method used is multiple linear regression, with the regression equation results being Y = 7.692 + 0.383X1 + 0.212X2 + e. The research results show that Word of Mouth is classified as very good, Service Quality is classified as very good, and Customer Satisfaction is classified as very good. The test results indicate that Word of Mouth and Service Quality together have a significant effect on Customer Satisfaction. Partially, Word of Mouth significantly affects Customer Satisfaction, and Service Quality significantly affects Customer Satisfaction.

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Journal Info
Journal of Law, Social Science, and Management Review
Website

Abbrev

JLSMR

Publisher

Utami Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Law: Legal theory, constitutional studies, human rights, and legal reforms. Social Sciences: Geography, Sociology, Education, Political Science, Communication science, Policy, Public Administration, Social Review, Art, History, Philosophy, Anthropology . Management: Commerce, Economics, Finance, ...