Liquidity : Jurnal Ilmu Manajemen dan Bisnis
Vol 3 No 1 (2025): JANUARI 2025

PENGARUH MARKETING EXPERIENCE DAN CUSTOMER VALUE TERHADAP KEPUASAN KONSUMEN PADA PT. INTAN NIRWANA NUSANTARA

Uleng, Ambo (Unknown)

Article Info

Publish Date
25 Jan 2025

Abstract

This study aims to evaluate the influence of Marketing Experience on consumer satisfaction at PT. Intan Nirwana Nusantara and the influence of Customer value on consumer satisfaction at PT. Intan Nirwana Nusantara. This study is a study that uses a quantitative approach. With the data analysis method using descriptive statistics, data quality tests, simple linear analysis tests and hypothesis tests with the results of the study Marketing experience has no effect on consumer satisfaction at PT. Intan Nirwana Nusantara, Customer value has a positive and significant effect on consumer satisfaction at PT. Intan Nirwana Nusantara

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Journal Info
Liquidity : Jurnal Ilmu Manajemen dan Bisnis
Website

Abbrev

liquidity

Publisher

Universitas Syekh Yusuf Al Makassari Gowa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Liquidity Jurnal Ilmu Manajemen Bisnis menerbitkan dan menyebarluaskan hasil penelitian pemikiran, dan kajian ilmiah atau kajian kritis-analitis yang memberikan sumbangan pada pemahaman, pengembangan teori serta aplikasinya di Indonesia baik dalam skala lokal maupun nasional di bidang Manajemen ...