Prapanca : Jurnal Abdimas
Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas

Selangkah Lebih Maju Untuk Brand Awareness UMKM Pabissa Shoes

Michelle Clarissa Pradana (Unknown)
Felysia Manggala (Unknown)
Derryl Tungadi (Unknown)
Revina A. Wilar (Unknown)
Fernando L. C (Unknown)
Marchel Rocky Holiwono (Unknown)
Carolina Novi Mustikarini (Unknown)

Article Info

Publish Date
31 Aug 2024

Abstract

This paper is a community service journal conducted to fulfill final exam on UNC1008 EntrepreneurialVenture Innovation. This service program focused on developing UMKM Pabissa Shoes’ brandawareness. Starting from the income decrease, problem was founded, that UMKM Pabissa Shoes shouldintroduce brand awareness to larger society. To overcome this problem, using artificial intelligence tomake often creative content calendar idea, poster innovation, neon box design. Creative content calendaris beneficial for a constant uploading schedule. Moreover, poster innovation will be distributed in publicplaces. Then, neon box design is to renew the outside looks of the shop. To conclude, brand awarenessis the main key of business.

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Journal Info
Prapanca : Jurnal Abdimas
Website

Abbrev

prapanca

Publisher

Sekolah Tinggi Ilmu Komunikasi Almamater Wartawan Surabaya

Subject

Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Prapanca : Jurnal Abdimas merupakan jurnal ilmiah multidisiplin yang menyajikan implementasi ilmu dan teknologi dalam menyelesaikan permasalahan yang ada di masyarakat. Tujuan dari adanya jurnal ini adalah untuk menyebarluaskan gagasan dan hasil pengabdian masyarakat yang dilakukan oleh perguruan ...