Law and Economics
Vol. 19 No. 1 (2025): February: Law and Economics

Analysis of Price Perception, Service Quality, and Product Quality on Pur-chase Decisions at Mie Gacoan

Gultom, Masrina (Unknown)
Asri, Wulandari (Unknown)
Nirmala, Yanti (Unknown)

Article Info

Publish Date
27 Feb 2025

Abstract

This research aims to analyze the influence of price perception, service quality, and product quality on the purchasing decision of Mie Gacoan. The method used includes data collection through questionnaires distributed to Mie Gacoan consumers, focusing on the variables consid-ered to influence purchasing decisions. The analysis results show that product quality and service quality have a significant positive impact on purchasing decisions, while price perception has a negative and insignificant effect. The combined contribution of these three variables explains about 65.37% of the variation in purchasing decisions, indicating that these factors are highly relevant in determining consumer choices. These findings provide important insights for Mie Gacoan's

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Law and Economics
Website

Abbrev

LE

Publisher

Institute for Law and Economics Studies

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The Law and Economics is an interdisciplinary Publication. It seeks to promote an understanding of many complex phenomena by examining such matters from a combined law, economics, and organization perspective (or a two-way combination thereof). In this connection, we use the term organization ...