Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Law and Economics J-CEKI
Gultom, Masrina
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Price Perception, Service Quality, and Product Quality on Pur-chase Decisions at Mie Gacoan Gultom, Masrina; Asri, Wulandari; Nirmala, Yanti
Law and Economics Vol. 19 No. 1 (2025): February: Law and Economics
Publisher : Institute for Law and Economics Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of price perception, service quality, and product quality on the purchasing decision of Mie Gacoan. The method used includes data collection through questionnaires distributed to Mie Gacoan consumers, focusing on the variables consid-ered to influence purchasing decisions. The analysis results show that product quality and service quality have a significant positive impact on purchasing decisions, while price perception has a negative and insignificant effect. The combined contribution of these three variables explains about 65.37% of the variation in purchasing decisions, indicating that these factors are highly relevant in determining consumer choices. These findings provide important insights for Mie Gacoan's
Word of Mouth Yang Dipengaruhi Kualitas Pelayanan, Servicescape, Dan Kepuasan Konsumen Di Coffeetamin Bonser Gultom, Masrina; Hasudungan, Revalino Tigor
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11338

Abstract

Tujuan dari studi ini untuk menguji pengaruh kualitas pelayanan, servicescape, dan kepuasan konsumen coffetamin terhadap word of mouth. Pada bulan Mei 2025, proses pengumpulan data dilakukan pada sebuah perusahaan yang bergerak di jasa layanan makanan dan minuman bernama Coffetamin. Jumlah sampel, peneliti teknik sampling “accidental sampling” sehingga diperoleh 100 responden utama. Selain itu, sebanyak 20 responden tambahan dilibatkan secara khusus untuk keperluan pengujian validitas dan reliabilitas instrumen penelitian. Penelitian ini menggunakan Analisis regresi linier berganda. Pengujian validitas, reliabilitas, serta asumsi klasik, serta uji regresi dilakukan menggunakan perangkat lunak IBM SPSS versi 26. Berdasarkan hasil dari olah data yang telah dilakukan dapat kami simpulkan sebagai berikut: secara simultan ketiga variabel bebas berpengaruh terhadap word of mouth, secara parsial, Kualitas pelayanan tidak terbukti berpengaruh terhadap word of mouth, servicescape berpengaruh terhadap word of mouth, kepuasan konsumen coffeetamin berpengaruh terhadap word of mouth.
Co-Authors Asri, Wulandari Hasudungan, Revalino Tigor Nirmala, Yanti