Preferensi konsumen ikan cakalang di Kelurahan Sodohoa Kecamatan Kendari Barat Kota Kendari

Ma'ruf, Rikal
Budiyanto
Mansyur, Akhmad

Jurnal Sosial Ekonomi Perikanan
Vol 7 No 1 (2022): Jurnal Sosial Ekonomi Perikanan

This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored, stiff textured, clean, with a size of 1 fish/3 kg.