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Ma'ruf, Rikal
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media

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Preferensi konsumen ikan cakalang di Kelurahan Sodohoa Kecamatan Kendari Barat Kota Kendari Ma'ruf, Rikal; Budiyanto; Mansyur, Akhmad
Jurnal Sosial Ekonomi Perikanan Vol 7 No 1 (2022): Jurnal Sosial Ekonomi Perikanan
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jsepi.v7i1.183

Abstract

This study aims to determine consumer preferences forskipjack tuna consumers in Sodohoa Village, West Kendari District, Kendari City in January 2022. The method used is accidentasl sampling. The number of samples is this study was 30 samppes. The variables observed were fish size, price, color, cleanliness, and texture of skipjack tuna. Analysis of the data used is Conjoint Analysis. The results showed that the preferences of consumers namely skipjack tuna which is cheap, brightly colored, stiff textured, clean, with a size of 1 fish/3 kg.
Co-Authors Akhmad Mansyur, Akhmad BUDIYANTO