Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Vol 5 No 1 (2025): JURNAL DIMMENSI

Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Konsumen pada PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi

Putra, Adriansyah Eka (Unknown)
Fauziah, Suci (Unknown)



Article Info

Publish Date
28 Feb 2025

Abstract

This study aims to evaluate the quality of mobile banking services at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi, assess consumer satisfaction with these services, and examine the impact of service quality on customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. The research employs a quantitative method with an associative approach. The sampling method used is probability sampling, with a sample size of 100 respondents. Data analysis involves classic assumption tests and hypothesis testing, including simple linear regression analysis, t-tests (partial tests), and the coefficient of determination (R²). The t-test results indicate that the quality of mobile banking services significantly affects customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. This is evidenced by a t-value of 15.177, which is greater than the t-table value of 0.195, with a significance level of 0.000, which is less than 0.05. The coefficient of determination results show that the quality of mobile banking services accounts for 70.22% of the variance in customer satisfaction, while the remaining 29.78% is influenced by other unexamined factors. The service quality dimensions that need improvement are responsiveness and empathy.

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Journal Info

Abbrev

adbisindonesia

Publisher

Subject

Economics, Econometrics & Finance Other

Description

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmens) is a biannual scientific journal in the field of business administration, published by Business Administration Study Program, Faculty of Social and Political Sciences, Sangga Buana University – ...