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Pengaruh Kualitas Layanan Mobile Banking Terhadap Kepuasan Konsumen pada PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi Putra, Adriansyah Eka; Fauziah, Suci
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 1 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i1.3401

Abstract

This study aims to evaluate the quality of mobile banking services at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi, assess consumer satisfaction with these services, and examine the impact of service quality on customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. The research employs a quantitative method with an associative approach. The sampling method used is probability sampling, with a sample size of 100 respondents. Data analysis involves classic assumption tests and hypothesis testing, including simple linear regression analysis, t-tests (partial tests), and the coefficient of determination (R²). The t-test results indicate that the quality of mobile banking services significantly affects customer satisfaction at PT. Bank Mandiri (Persero), Tbk. KCP Bandung Cimindi. This is evidenced by a t-value of 15.177, which is greater than the t-table value of 0.195, with a significance level of 0.000, which is less than 0.05. The coefficient of determination results show that the quality of mobile banking services accounts for 70.22% of the variance in customer satisfaction, while the remaining 29.78% is influenced by other unexamined factors. The service quality dimensions that need improvement are responsiveness and empathy.
THE EFFECT OF CREATIVITY AND INNOVATION ON CUSTOMER SATISFACTION WITH THE SIANG HARI BANDUNG PROJECT Putra, Adriansyah Eka; Angraeni, Anisa Payar; Putri, Kinanti Prianggara; Pertami, Yuli Surya Fauzia
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.507

Abstract

This research aims to find out the relationship between creativity and innovation to customer satisfaction Siang Hari Project Bandung. This research uses quantitative research methods with an associative research approach. Sampling techniques using probability sampling techniques, namely simple random sampling with a sample of 90 people. Data analysis techniques using Statistical Pacakge for Social Science (SPSS)method. Based on the results of the study, found that: (1) Creativity positively affects consumer satisfaction with a regression value of 0.035 and a significance level of 0.082. (2) Innovation positively affects consumer satisfaction with a regression value of 0.003 and a significance level of 0.082 (3) creativity and innovation simultaneously positively affects customer satisfaction with a significance level of 0.000, smaller than < 0.05 and F value calculates 36.345 F value count > F table. Then from the data obtained, it was found that creativity was 82%, innovation and customer satisfaction were 81%, that is, the continuum line was in the good category. The magnitude of the contribution of the influence of creativity and innovation on consumer satisfaction is 45.5% and the remaining 54.5% is explained by other factors not examined. Then Ha is accepted, which means that creativity and innovation have a significant effect on customer satisfaction at the Bandung Afternoon Project. So it can be concluded the creativity and innovation have a significant and positive effect both partially and simultaneously on consumer satisfaction. The application of creativity and innovation based on the results of research has been implemented well, therefore it is expected that the Afternoon Project company remains aligned in implementing this creativity and innovation, and can even be continuously improved.