STRATEGI KOMUNIKASI KOMUNITAS ONE DAY ONE JUZ DALAM MENDORONG MASYARAKAT MEMBACA AL QUR’AN DI KOTA MEDAN

Aulia Rahman (Universitas Islam Negeri Sumatera Utara)
Muhammad Ichsan (Universitas Islam Negeri Sumatera Utara)
Novry Rivaldy (Universitas Islam Negeri Sumatera Utara)
Ahmad Tamrin Sikumbang (Universitas Islam Negeri Sumatera Utara)

JURNAL MAHASISWA BK AN-NUR : BERBEDA, BERMAKNA, MULIA
Vol 11, No 1 (2025)

This article aims to find out how the One Day One Juz communication strategy is in encouraging people to read the Qur'an in Medan City. The type of research used in this research is qualitative with a phenomenological approach. Based on the results of the discussion, it is known that the main media used in implementing communication strategies use social media platforms such as Facebook, Twitter, websites, and so on. Based on the interview results, persuasive communication is a technique used by the community to encourage people's confidence in reading the Qur'an. The program efforts carried out by the community include carrying out community education campaigns, holding group activities and discussions, as well as collaborating with educational institutions and youth.