Metaphor
Vol 4 No 2 (2022): Gender Sudies, Literary Work Analysis, Linguistic Analysis, Semiotic Analysis

Multimodal Discourse Analysis on Motivational Hustle Culture Quotes

Christina Christina (Universitas Sains Al-Qur'an)
Risky Shasita (Universitas Sains Al-Qur'an)



Article Info

Publish Date
01 Aug 2022

Abstract

This study is aimed to analyze how the verbal and visual aspects in motivational hustle culture quotes make meaning in the quote. The researcher uses a qualitative approach so that the result will be in descriptive analysis. In doing the analysis the researcher uses Systemic Functional Linguistics to analyze the verbal aspect and Visual Semiotic of the Barthian and Salience theory and both lean on the Multimodal Discourse Analysis (MDA) as the grand theory. The result shows that from the verbal aspect, among the 30 images that are being used, 21 of them use declarative as the communicative purpose, 9 imperative clauses, 5 relational processes, 1 material process and all of the 30 clauses have Textual Metafunction. Subsequently from the semiotic aspect, there are 17 images that only contain literal meaning and 13 metaphorical meaning. Then 18 of them use cool tones and 19 of the images in conjunction with the photography technique use medium shots.

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Journal Info

Abbrev

metaphor

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

English Literature includes Analysis of Literary Works, Cultural Studies includes studies on Multiculturalism, Local Traditions and Cultures, Cultural Symbolism and Movie Study. English Teaching includes Applications of Theories, Research Reports, EFL Teaching and Learning, Language in Education, ...