Analisis Bauran Pemasaran dalam Meningkatkan Penjualan Produk pada Indomaret Lakipadada Kabupaten Tana Toraja

Halima Banne Ringgi’ (Universitas Kristen Indonesia Toraja)
Helba Rundupadang (Universitas Kristen Indonesia Toraja)
Abedneigo Carter Rambulangi (Universitas Kristen Indonesia Toraja)

Jurnal Ekonomi, Manajemen, Akuntansi
Vol. 3 No. 6: September 2024

This research aims to find out how to increase product sales, this research uses a qualitative descriptive method. Data collection by means of observation, interviews and documentation with shop heads and Indomaret Lakipadada employees. The results obtained from this research are an analysis of Indomaret Lakipadada’s marketing mix using brochures and offering promotional items, and how to attract customer’s attention by being polite to each other, being kind, polite and friendly towards customers and convincing customers that Indomaret Lakipadada oftenholds Promotions.