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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Halima Banne Ringgi’
Universitas Kristen Indonesia Toraja
Economics, Econometrics & Finance Social Sciences

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Analisis Bauran Pemasaran dalam Meningkatkan Penjualan Produk pada Indomaret Lakipadada Kabupaten Tana Toraja Halima Banne Ringgi’; Helba Rundupadang; Abedneigo Carter Rambulangi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5299

Abstract

This research aims to find out how to increase product sales, this research uses a qualitative descriptive method. Data collection by means of observation, interviews and documentation with shop heads and Indomaret Lakipadada employees. The results obtained from this research are an analysis of Indomaret Lakipadada’s marketing mix using brochures and offering promotional items, and how to attract customer’s attention by being polite to each other, being kind, polite and friendly towards customers and convincing customers that Indomaret Lakipadada oftenholds Promotions.
Co-Authors Abedneigo C. Rambulangi Helba Rundupadang