Ulil Albab
Vol. 3 No. 8: Juli 2024

The Influence of Green Marketing Mix on the Purchasing Decision of The Body Shop Products at Lippo Plaza Jember

Teti Putrisari (Unknown)
Muhamad Naely Azhad (Unknown)
Ira Puspitadewi Samsuryaningrum (Unknown)

Article Info

Publish Date
20 Jul 2024

Abstract

Green marketing, marketing is done by combining environmental concerns needed by consumers in every marketing activity carried out by the company. The purpose of this study is to determine the effect of green marketing mix on The Body Shop Lippo Plaza Jember products. The results showed that this green marketing mix simultaneously influenced the purchase decision of The Body Shop products at Lippo Plaza Jember. This shows that the better the green marketing mix strategy at The Body Shop Jember, the more purchasing decisions made by consumers will be to buy products at The Body Shop Jember.

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Journal Info
Ulil Albab
Website

Abbrev

JIM

Publisher

CV ULIL ALBAB CORP

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

ULIL ALBAB : Jurnal Ilmiah Multidisiplin diterbitkan oleh CV. ULIL ALBAB CORP. ULIL ALBAB : Jurnal Ilmiah Multidisplin menerbitkan artikel bidang multidisiplin, termasuk : Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, Budaya, ...