Abstract: IMPLEMENTATION OF ISLAMIC DAYCARE STRATEGY FORMULATION: A CASE STUDY OF ALARIC DAYCARE SURABAYA 2023. There have not been many studies regarding strategy formulation in da’wa organizations, this is because of the history of its emergence originating from the military and then being adopted by business companies. Therefore, it is important to develop ideas about implementing strategy formulation in da’wa organizations to produce genuine and compatible concepts. Alaric Daycare Surabaya is an Islamic daycare that is currently formulating a strategy to achieve targets in 2023. This prompted this research to carry out experimentation in implementing strategy formulation based on strategic management disciplines in a child care institution (daycare) based on Islamic values. This research aims to apply the strategy formulation framework as a tool for formulating strategies at Alaric Daycare. The approach is field research with rationalistic qualitative methods. Applied analysis involves inductively combining factors revealed in environmental descriptive data, with emphasis on the logical relationships between them, with the aim of developing strategic solutions. The resulting strategy is optimizing daycare care and education products, improving the quality of caregiver human resources and effective leadership delegation, enforcing caregiving SOPs, and increasing HR compensation to reduce high turnover rates. Keyword: strategy formulation, Islamic daycare, Alaric Daycare Surabaya
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