<![CDATA[The phenomenon of online business in Medan City is growing rapidly, but it is accompanied by various violations of business ethics that harm consumers and reduce public trust. This research aims to analyze the forms of online business ethics violations, the factors causing them, and their impact on the digital trade ecosystem. Using a qualitative approach through case studies, data was collected from in-depth interviews with business actors, consumers, and sharia economic experts. The results identified various forms of violations such as price manipulation, data misuse, and fraudulent practices. The main factors that trigger violations include weak regulations, low digital literacy, and unfair business competition. The resulting impacts include a decline in consumer confidence and a slowdown in the development of the digital economy. The novelty of this research lies in the integration of the perspectives of business actors, consumers, and sharia economic experts in understanding the dynamics of online business ethics violations in Medan City.]]>
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