International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Vol. 1 No. 2 (2024): Agustus 2024

Analysis of Tiktok Platform Utilization in Business Marketing

Sudiantini, Dian (Unknown)
Nazira, Nawfa Ayu (Unknown)
Sari, Rini Nurmila (Unknown)
Habibah, Siti (Unknown)
Fizikri, Bukhori Al (Unknown)

Article Info

Publish Date
20 Aug 2024

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce.

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Journal Info
International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Website

Abbrev

IJIRETM

Publisher

PT. BERBAGI TEKNOLOGI SEMESTA

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Engineering Library & Information Science Social Sciences Other

Description

International Journal of Innovation Research in Education, Technology and Management (IJIRETM) is dedicated to publishing and disseminating research results and theoretical discussions, applied analysis, and literature studies in the fields of Education, technology,and Management. IJIRETMis ...