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All Journal SENTRI: Jurnal Riset Ilmiah Jurnal Riset Ilmiah International Journal of Innovation Research in Education, Technology and Management (IJIRETM)
Sari, Rini Nurmila
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING Sudiantini, Dian; Nazira, Nawfa Ayu; Sari, Rini Nurmila; Habibah, Siti; fizikri, Bukhori Al
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2935

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce
Analysis of Tiktok Platform Utilization in Business Marketing Sudiantini, Dian; Nazira, Nawfa Ayu; Sari, Rini Nurmila; Habibah, Siti; Fizikri, Bukhori Al
International Journal of Innovation Research in Education, Technology and Management Vol. 1 No. 2 (2024): Agustus 2024
Publisher : PT. BERBAGI TEKNOLOGI SEMESTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61098/ijiretm.v1i2.131

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce.
PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN INDOMIE MELALUI KEPUASAN PELANGGAN (STUDI KASUS PADA MAHASISWA MANAJEMEN ANGKATAN 2021 UNIVERITAS BHAYANGKARA JAKARTA RAYA) Sari, Rini Nurmila; Nursal, M. Fadhli; Sumantyo, Franciscus Dwikotjo Sri
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 3 (2025): SINERGI : Jurnal Riset Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i3.998

Abstract

Penelitian ini bertujuan menganalisis bagaimana brand image dan kualitas produk mempengaruhi loyalitas pelanggan Indomie melalui kepuasan pelanggan. Hasil pra-survei menunjukkan bahwa banyak mahasiswa merasa tidak puas dengan kualitas Indomie, yang menunjukkan pentingnya meningkatkan brand image dan kualitas produk untuk memulihkan loyalitas pelanggan terhadap Indomie. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada 171 mahasiswa Program Studi Manajemen di Universitas Bhayangkara Jakarta Raya yang pernah mencoba Indomie. Data tersebut kemudian dianalisis dengan regresi untuk melihat bagaimana variabel brand image dan kualitas produk mempengaruhi variabel loyalitas pelanggan, dengan kepuasan pelanggan sebagai variabel yang menghubungkan keduanya. Temuan penelitian menunjukkan bahwa brand image dan kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik langsung maupun melalui kepuasan pelanggan. Ini menunjukkan bahwa dengan memperbaiki brand image dan kualitas produk, Indomie bisa meningkatkan kepuasan pelanggan, yang kemudian akan memperkuat loyalitas mereka. Karenanya, Indomie disarankan untuk terus meningkatkan dan menjaga brand image serta kualitas produk guna mempertahankan kepuasan dan loyalitas pelanggan.
Co-Authors Dewi, Shandra Firdauzi, Nurul Syah Nasyid Fizikri, Bukhori Al Mustafa, Hidayah Putra Nazira, Nawfa Ayu Nursal, M. Fadhli Prasetyo, Ery Teguh Siti Habibah Sudiantini, Dian Sumantyo, Franciscus Dwikotjo Sri Theresia Theresia Yuliani, Zulfah Yunita, Evi