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All Journal SENTRI: Jurnal Riset Ilmiah
Sari, Rini Nurmila
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Aerospace Engineering Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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ANALYSIS OF TIKTOK PLATFORM UTILIZATION IN BUSINESS MARKETING Sudiantini, Dian; Nazira, Nawfa Ayu; Sari, Rini Nurmila; Habibah, Siti; fizikri, Bukhori Al
SENTRI: Jurnal Riset Ilmiah Vol. 3 No. 6 (2024): SENTRI : Jurnal Riset Ilmiah, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v3i6.2935

Abstract

An analysis of the use of the TikTok platform in business marketing strategies shows that TikTok is a popular digital marketing platform among the public. The platform offers a wide array of interesting features and an extensive database. TikTok is also a potential place to gain profits in commerce thanks to its rising popularity. The use of TikTok can significantly change human behaviour by collecting and recording various moments to provide a comprehensive picture of an event. TikTok has evolved from an entertainment platform to a strategic tool in business planning, including through effective communication strategies to change human behaviour in a big way. With its rich features and database, TikTok has great potential as an effective business marketing platform in commerce
Co-Authors Dewi, Shandra Firdauzi, Nurul Syah Nasyid Fizikri, Bukhori Al Mustafa, Hidayah Putra Nazira, Nawfa Ayu Prasetyo, Ery Teguh Siti Habibah Sudiantini, Dian Theresia Theresia Yuliani, Zulfah Yunita, Evi