MetaCommunication; Journal Of Communication Studies
Journal of Communication Studies

LGBT Representation In You Need To Calm Down-Taylor Swift Music Video

Ikhwan, Fadeliyah (Unknown)
Akbar, Muh. (Unknown)
Mau, Muliadi (Unknown)



Article Info

Publish Date
07 Apr 2025

Abstract

Music videos have become a popular medium for conveying social messages. This study analyzes the representation of Lesbian, Gay, Bisexual, and Transgender (LGBT) messages in Taylor Swift's music video "You Need To Calm Down" using a semiotic approach. An in-depth analysis of the visual symbols, music, and lyrics in the video aims to reveal hidden meanings related to LGBT issues. The results of this study indicate the presence of visual codes that represent the LGBT community, such as the use of bright colors, eye-catching costumes, and scenes showing same-sex relationships, using John Fiske's semiotic analysis. This study makes a significant contribution to understanding how music videos can be used as a tool to campaign for social issues. The findings of this study can be a reference for other researchers who are interested in studying the representation of gender, sexuality, and identity in popular media.

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Journal Info

Abbrev

MC

Publisher

Subject

Social Sciences

Description

MetaCommunication; Journal Of Communication Studies is a scientific journal, published by Department of Communications, Faculty of Political and Social Sciences, Universitas Lambung Mangkurat. The articles are focused on the results of research and idea in the study of: 1. Communication Science. 2. ...