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All Journal MetaCommunication; Journal Of Communication Studies ELS Journal On Interdisciplinary Studies in Humanities Community Engagement and Emergence Journal (CEEJ) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Muh. Akbar
Hasanuddin University
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Interaksi Kelompok sebagai Katalis Komunikasi Inovasi: Analisis Kualitatif Usaha Sablon Karang Taruna di Desa Paraikatte Adnan Yahya Salam; Arianto; Muh. Akbar
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol. 12 No. 2 (2025): September 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v12i2.11467

Abstract

Penelitian ini bertujuan untuk menganalisis peran interaksi kelompok sebagai katalis dalam komunikasi inovasi pada usaha sablon Karang Taruna di Desa Paraikatte, Kabupaten Gowa. Menggunakan pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Informan terdiri dari pengurus Karang Taruna, pemuda desa, konsumen, dan perwakilan pemerintah desa. Instrumen penelitian meliputi pedoman wawancara dengan topik terkait proses komunikasi, motivasi, dan hambatan adopsi inovasi. Hasil penelitian menunjukkan bahwa komunikasi interpersonal dalam kelompok mempercepat adopsi inovasi melalui pertukaran ide dan pengalaman. Kerangka teori Diffusion of Innovations dari Rogers digunakan untuk menjelaskan peran saluran komunikasi, karakteristik inovasi, serta sistem sosial dalam memengaruhi keputusan adopsi. Temuan juga menyoroti pentingnya dukungan pemerintah desa dan peran Karang Taruna sebagai agen perubahan dalam mendorong kewirausahaan berbasis komunitas. Penelitian ini memberikan kontribusi teoretis pada kajian komunikasi inovasi serta implikasi praktis bagi pengembangan ekonomi lokal yang berkelanjutan melalui pemberdayaan pemuda
LGBT Representation In You Need To Calm Down-Taylor Swift Music Video Fadeliyah Ikhwan; Muh. Akbar; Muliadi Mau
Metacommunication: Journal of Communication Studies Vol 10, No 1 (2025): MARCH
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i1.21201

Abstract

Music videos have become a popular medium for conveying social messages. This study analyzes the representation of Lesbian, Gay, Bisexual, and Transgender (LGBT) messages in Taylor Swift's music video "You Need To Calm Down" using a semiotic approach. An in-depth analysis of the visual symbols, music, and lyrics in the video aims to reveal hidden meanings related to LGBT issues. The results of this study indicate the presence of visual codes that represent the LGBT community, such as the use of bright colors, eye-catching costumes, and scenes showing same-sex relationships, using John Fiske's semiotic analysis. This study makes a significant contribution to understanding how music videos can be used as a tool to campaign for social issues. The findings of this study can be a reference for other researchers who are interested in studying the representation of gender, sexuality, and identity in popular media.
Dinamika Penyebaran Berita Dan Video Hoaks Oleh Anggota Facebook Pro Dalam Berkonten M. Fachri Nur Zaman; Alem Febri Sonni; Muh. Akbar
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 3 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i3.10561

Abstract

Penelitian ini mengkaji dinamika penyebaran berita dan video hoaks oleh anggota Facebook Pro, yang relevan mengingat dominasi media sosial sebagai sumber informasi di era digital namun juga rentan disinformasi. Tujuannya adalah mengidentifikasi faktor pendorong dan strategi penyebaran hoaks oleh akun-akun "profesional" ini. Menggunakan tinjauan literatur sistematis, penelitian ini menganalisis beragam literatur ilmiah. Temuan menunjukkan bahwa penyebaran hoaks didorong oleh motif ekonomi, pencarian popularitas, kurangnya literasi media, dan agenda ideologis. Strategi yang digunakan meliputi judul clickbait, manipulasi visual, otoritas palsu, dan pemanfaatan echo chambers. Kesimpulannya, insentif monetisasi dan viralitas mendorong produksi hoaks canggih. Oleh karena itu, direkomendasikan revisi algoritma monetisasi platform, peningkatan literasi media bagi kreator, dan kolaborasi multi-pihak untuk memerangi disinformasi secara efektif.
Tanggapan, Topik, dan Sentimen dalam Komentar pada Video YouTube Abel Cantika “Tampilan Makeup Favorit!” Viola Normayanti; Muh. Akbar; Arianto
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 1 (2026): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.1.5295

Abstract

This study analyses netizen interactions with a YouTube video titled “Favourite Makeup Look!”. Favourite Makeup Products' uploaded by the Abel Cantika channel. The purpose of this study is to understand netizen interaction patterns and the sentiment contained in the comments, as well as to identify the level of toxicity in the video's comment section. The method used is a qualitative case study approach using Communalytic.org software. The findings of this study indicate that this video received very positive responses from the audience, with 93.88% of comments in English and 91.02% of comments in other languages showing positive sentiment. Comment activity experienced a significant surge in the period from late March to early April 2025, indicating potential virality. However, interactions after the peak tended to decline and were more one-sided, with few replies given. In addition, the average toxicity score was very low, indicating that the comments in this video tended to be safe and free from harmful content. The significance of these findings shows that the video was able to create a positive and safe space for interaction, but did not encourage further conversation or in-depth discussion
Analysis of Vaccine Hoax Information in Facing the Covid-19 Crisis on Twitter Muh. Syaiful; Muh. Akbar; Tuti Bahfiarti
ELS Journal on Interdisciplinary Studies in Humanities Vol. 6 No. 2 (2023): JUNE
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/elsjish.v6i2.26799

Abstract

Present the new media (internet) as a new challenged in the world of information, especially on hoax information. The increase in hoax messages has also been a challenge in managing the Covid-19 crisis, with social media becoming the new venue for the spread of hoax messages. The objective of the research was to analyze information on the Covid-19 vaccine on Twitter to be more careful in choosing and to reveal the disseminating information. This research used qualitative content analysis methods according to Philip Mayring and utilized the search engine on Twitter to collect data within a certain time span. The result of this research, found some hoax information on Twitter such as: Sinovac vaccine was haram, vaccine was killed, vaccine was spayed, and vaccines changed human DNA.
Peran Instagram dan TikTok dalam Meningkatkan Daya Tarik Objek Wisata di Sulawesi Selatan Achyar Islami Amir; Arianto Arianto; Muh. Akbar
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9709

Abstract

Instagram dan TikTok memiliki peran yang signifikan dalam membentuk persepsi wisatawan terhadap suatu destinasi. Instagram, sebagai platform berbasis foto dan video pendek, memungkinkan pengguna untuk berbagi pengalaman mereka saat mengunjungi objek wisata. Tujuan penelitian ini adalah menganalisis peran Instagram dan Tiktok dalam meningkatkan daya tarik objek wisata di Sulawesi selatan. Penelitian ini menggunakan metode literature review untuk menganalisis peran Instagram dan TikTok dalam meningkatkan daya tarik objek wisata di Sulawesi Selatan. Literature review merupakan metode penelitian yang bertujuan untuk mengkaji berbagai sumber akademik yang relevan guna mendapatkan pemahaman yang komprehensif mengenai topik yang diteliti. Instagram dan TikTok memiliki peran signifikan dalam meningkatkan daya tarik objek wisata di Sulawesi Selatan. Instagram efektif dalam membangun citra destinasi melalui konten visual berkualitas tinggi, sementara TikTok mampu menciptakan tren viral yang meningkatkan eksposur destinasi wisata.
Makna Simbolik Tari Salonreng: Ekspresi Budaya dan Pelestarian Warisan di Desa Ara, Indonesia Reyna Salsabila Akram; Alem Febri Sonni; Muh. Akbar
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4664

Abstract

Indonesian traditional dance, as part of cultural heritage, contains deep symbolic values. One interesting example is the Salonreng Dance from Ara Village, South Sulawesi, which reflects the relationship between humans and nature, culture, and spiritual power. Although it plays an important role in the lives of the local community, understanding of the symbolic meaning contained in the movements, music, costumes, and rituals of this dance is still limited. This study aims to explore the symbolic meaning in the Salonreng Dance and its role in strengthening the cultural identity of the Ara Village community. This study uses a qualitative approach with semiotic analysis, specifically Ferdinand de Saussure's theory, to understand the relationship between the signifier and the signified in each dance movement. Data was collected through interviews with key informants, participatory observation, and documentation. The results of the study show that each movement in the Salonreng Dance contains symbolic meanings that reflect local cultural values, such as happiness in marriage, acceptance, and maintaining harmony in the household. In addition, Salonreng Dance also plays an important role in strengthening social relationships and preserving ancestral traditions. The significance of these findings lies in a deeper understanding of the role of dance in maintaining local cultural identity and facing the challenges of globalization. This research also contributes to the preservation of Salonreng Dance as a cultural heritage that must be preserved and passed on to future generations.
Strategi Pengajaran Publik Speaking dalam Membangun Kepercayaan Diri Peserta: Wawasan dari Trainer di Makassar Munadian Yunadia Sahabuddin; Muh. Akbar; Moehammad Iqbal Sultan
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4746

Abstract

This article aims to explore the teaching strategies used by public speaking trainers in Makassar City in building participants' confidence, with a focus on strengthening ethos, pathos, and logos as important factors in improving public speaking skills. This study uses a qualitative approach with a descriptive study method, with data collected through in-depth interviews with two main informants, namely Putri Kumalasarisultan and Yudha Prawira Hasta, both of whom are experienced public speaking trainers in Makassar. The results of the study show that the teaching strategies used by both trainers involve experiential learning methods, personal coaching, and the creation of a safe emotional climate to build participants' confidence. Participants' ethos is strengthened through direct experience and personal feedback, while pathos is developed through psychologically supportive classroom design. Participants' logos were strengthened through simulation and role-play techniques that provided real-life speaking experiences and improved their ability to construct logical and structured arguments.
Co-Authors Achyar Islami Amir Adnan Yahya Salam Arianto Arianto Arianto Fadeliyah Ikhwan M. Fachri Nur Zaman Mau, Muliadi Moehammad Iqbal Sultan Muh. Syaiful Munadian Yunadia Sahabuddin Reyna Salsabila Akram Sonni, Alem Febri Tuti Bahfiarti Viola Normayanti