<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) are an important sector in the economy, playing a significant role in creating jobs and driving local economic growth. This study aims to identify the business development patterns of MSMEs in Sampang District using the K-Medoids method. The background issue raised is the lack of appropriate segmentation for MSMEs, which complicates the efforts of the government and business actors in designing suitable development strategies. The dataset used consists of 1,276 MSME data points with six variables: Type of Business, Number of Workers, Production Capacity, Revenue, Assets, and Business License. The data processing steps include data conversion, one-hot encoding, and normalization to ensure uniformity. Clustering is performed using the Elbow method to determine the optimal number of clusters, with K=4 chosen as the optimal cluster number based on the highest Silhouette Coefficient value of 0.5662 compared to other K values. The Silhouette Coefficient values for K=2 are 0.3711, K=5 is 0.5389, K=7 is 0.5201, and K=9 is 0.4737. The clustering results show that this cluster encompasses various types of services, trade, to food and beverages sectors. This segmentation can support data-driven decision-making at the village level. Although this research shows promising results, it is recommended to expand the quantity and variety of data and consider external factors affecting MSME performance. Thus, this study makes a valuable contribution to understanding the business characteristics of MSMEs in Sampang District.]]>
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