The purpose of this study is to determine the impact of sales growth, information asymmetry, financial distress and CEO retirement on the implementation of prudence accounting in transportation sub-sector companies listed on the Indonesia Stock Exchange for the period 2021-2023. The type of research is quantitative research with secondary data. The sample selection in this study used a purposive sampling technique with a final number of 45 data on transportation sub-sector companies listed on the Indonesia Stock Exchange for 3 years. The results of this study indicate that sales growth, information asymmetry, financial distress and CEO retirement partially have a negative and significant effect on prudence accounting. Simultaneous testing found that sales growth, information asymmetry, financial distress and CEO retirement have a significant effect on prudence accounting.
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