Penamas: Journal of Community Service
Vol. 5 No. 1 (2025): Penamas: Journal of Community Service

Inovasi dan Efisiensi: Pendampingan Usaha UMKM DAPOERUWIK.ID Di Kota Mojokerto

Haryawan, Beny (Unknown)
Basuni, Basuni (Unknown)
Hermawan, Agus (Unknown)

Article Info

Publish Date
27 Mar 2025

Abstract

DAPOERUWIK.ID, located in the City of Mojokerto, is a business engaged in the culinary field, specifically in the production of cakes and pastries. With the main challenges being the limitations of digital marketing strategies, product design, and operational efficiency, this community service activity aims to provide support based on innovation and efficiency. The methods used include individual approaches, training, and the creation of a sustainable master plan. The results include the development of visual communication design, social media-based marketing strategies, and product innovation through vacuum pack packaging. This article documents the positive impact of mentoring on the development of the DAPOERUWIK.ID business.

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Journal Info
Penamas: Journal of Community Service
Website

Abbrev

penamas

Publisher

Nur Science Institute

Subject

Arts Humanities Decision Sciences, Operations Research & Management Health Professions Other

Description

Penamas: Journal of Community Service is [ISSN 2807-3150] a journal that contains publications on the results of community service activities, models or concepts, and or their implementation in order to increase community participation in development, community empowerment, or implementation of ...