Jurnal Manajemen Bisnis Eka Prasetya
Vol 11 No 1 (2025): Edisi Maret 2025

The Impact Of Workload And Work-Life Balance On Competitive Advantage Mediated By Digital Skills At Homedoki Company

Selvy Zahrah Ariqah Tambunan (Unknown)
Nisa Putri Fadhila (Unknown)
Retno Purwani Setyaningrum (Unknown)



Article Info

Publish Date
27 Mar 2025

Abstract

This study investigates the impact of workload and work-life balance on competitive advantage, with digital skills serving as a mediating variable. Utilizing a quantitative approach with causal design, data were collected and analyzed using Partial Least Squares (PLS) methodology. The findings reveal that both workload and work-life balance significantly influence competitive advantage. Moreover, digital skills partially mediate these relationships, with work-life balance showing a stronger mediation effect compared to workload. These results highlight the importance of managing workload, fostering work-life balance, and enhancing employees' digital skills as strategic measures to improve organizational competitiveness in a rapidly evolving business environment. This study provides insights for Homedoki Company to develop effective strategies aimed at enhancing employee well-being and sustaining market competitiveness.

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Journal Info

Abbrev

MBEP

Publisher

Subject

Humanities Economics, Econometrics & Finance

Description

This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing ...