This study examines how organizational culture influences innovative work behavior (IWB) in Indonesian small and medium enterprises (SMEs), focusing on the mediating role of perceived organizational support (POS). A survey of 296 SME employees, with 185 valid responses analyzed, shows that a culture emphasizing collaboration, adaptability, and employee empowerment significantly enhances innovation. However, POS does not mediate this relationship, indicating that cultural factors have a more direct impact. These findings highlight the need for SME managers to foster a workplace that encourages creativity, risk-taking, and knowledge-sharing to enhance innovation capacity. By embedding these cultural elements, SMEs can improve competitiveness despite resource constraints. The study contributes to the broader understanding of SME innovation in non-Western contexts, offering practical insights for leaders aiming to build innovation-driven organizations. Strengthening organizational culture can serve as a strategic approach to drive sustainable growth and resilience in the dynamic business landscape.
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