JER
Vol. 8 No. 1 (2025): March-August

Analysis Of Positioning Online Investment Apps In Indonesia

Shaury, Sofyan (Unknown)
Rofi, Abdur Rahman (Unknown)
Hartini, Sri (Unknown)

Article Info

Publish Date
29 Mar 2025

Abstract

This study aims to determine Online Investment in Indonesia in terms of its attributes. Online Investment such as BIBIT, AJAIB, STOCKBIT, MOST, and IPOT. The study used a quantitative method with a sample of 162 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of the MDS analysis are that each Online Investment has its own advantages that are not possessed by others. In addition, Dimension 1 (d1) is perceived usefulness, and Dimension 2 (d2) is trust. In the perceived reputation attribute, BIBIT is superior, the trust attribute IPOT is superior, the perceived usefulness and user interface attributes can be seen between AJAIB and STOCKBIT

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Journal Info
JER
Website

Abbrev

JER

Publisher

Universitas Muslim Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal ...