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Rofi, Abdur Rahman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis Of Positioning Online Investment Apps In Indonesia Shaury, Sofyan; Rofi, Abdur Rahman; Hartini, Sri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1222

Abstract

This study aims to determine Online Investment in Indonesia in terms of its attributes. Online Investment such as BIBIT, AJAIB, STOCKBIT, MOST, and IPOT. The study used a quantitative method with a sample of 162 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of the MDS analysis are that each Online Investment has its own advantages that are not possessed by others. In addition, Dimension 1 (d1) is perceived usefulness, and Dimension 2 (d2) is trust. In the perceived reputation attribute, BIBIT is superior, the trust attribute IPOT is superior, the perceived usefulness and user interface attributes can be seen between AJAIB and STOCKBIT
Virtual Try-On and Purchase Intention: The Role of User Experience Rofi, Abdur Rahman; Kurniawati, Masmira
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1327

Abstract

This study aims to analyze the effect of Maybelline's VTO on consumer purchase intention mediated by immersion, perceived enjoyment, and perceived ease of use. This study uses a quantitative approach with an online survey method to 185 respondents, namely women aged 18 years and over who have used the Maybelline VTO feature. The results of the study indicate that the interactivity and virtuality of the VTO feature have a significant effect on immersion and perceived ease of use, but not on perceived enjoyment. The mediating variables of perceived enjoyment and perceived ease of use significantly increase consumer purchase intention. This finding confirms that VTO features that are interactive, easy to use, and provide a pleasant experience can encourage purchasing decisions.
Co-Authors Masmira Kurniawati, Masmira Shaury, Sofyan Sri Hartini