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All Journal Amkop Management Accounting Review (AMAR) JER
Shaury, Sofyan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis Of Positioning Online Investment Apps In Indonesia Shaury, Sofyan; Rofi, Abdur Rahman; Hartini, Sri
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1222

Abstract

This study aims to determine Online Investment in Indonesia in terms of its attributes. Online Investment such as BIBIT, AJAIB, STOCKBIT, MOST, and IPOT. The study used a quantitative method with a sample of 162 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of the MDS analysis are that each Online Investment has its own advantages that are not possessed by others. In addition, Dimension 1 (d1) is perceived usefulness, and Dimension 2 (d2) is trust. In the perceived reputation attribute, BIBIT is superior, the trust attribute IPOT is superior, the perceived usefulness and user interface attributes can be seen between AJAIB and STOCKBIT
Point of Sales (PoS) Application Improvement Strategy: An attribute-based approach Shaury, Sofyan; Kusumasondjaja, Sony
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3101

Abstract

The rapid development of Point of Sales (PoS) applications has significantly impacted competition between Point of Sales (PoS) companies such as Moka POS, Majoo, Pawoon, Olsera, and Kasir Pintar, making it increasingly competitive. Therefore, a positioning strategy is needed for point of sale (PoS) providers to gain a position in the minds of their users. This research was conducted to determine the attributes of Point of Sales (PoS). The study used a quantitative method with a sample of 132 respondents. The study used multidimensional scaling analysis with SPSS Version 27. The results of this study indicate that implementing a positioning strategy can help a product form a clear image in the public's minds. The results of the MDS analysis show that each Point of Sales (PoS) has its advantages. In addition, Dimension 1 (d1) is trust, and Dimension 2 (d2) is Effort Expectancy. Moka POS is known to have the best performance expectancy, Majoo is known to have the best task fit, and Pawoon is known to have superior performance expectancy, among other attributes. In Olsera, it is known that this application has superior trust, and Kasir Pintar is known to have superior trust, among other attributes.
Co-Authors Rofi, Abdur Rahman Sony Kusumasondjaja Sri Hartini