Pengaruh Kualitas Pelayanan Event Meeting Terhadap Kepuasan Pelanggan di Phenom Event Indonesia

Alantoni, I Nyoman
Ariasri, Ni Nyoman Reni
Swandewi, Ni Kadek

JECOM
Vol. 3 No. 2 (2024): Journal of Event and Convention Management

This research method uses quantitative methods. The statistical tools used in this study used the normality test, multicollinearity test, heteroscedasticity test, determination test, and t test. The sample used in this study was 17 respondents, namely repeater client Phenom Event Indonesia in the 2018-2022 period. The data collection techniques used were surveys, interviews, and documentation studies. Based on the results of the t test, it is known that the t-count value is 8.390. This value is greater than the t-table value (1.746). This shows that service quality affects customer satisfaction. Based on the test of the coefficient of determination found a value of 82.4%. This value indicates the variable service quality contributes 82.4% to customer satisfaction. while the remaining 17.6% is influenced by other variables not discussed in this study.