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I Gusti Ayu Ratih Asmarani
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jecompoltekparbali@gmail.com
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JECOM
Published by Politeknik Pariwisata Bali
ISSN : -     EISSN : 29867126     DOI : https://doi.org/10.52352/jecom.v2i1
Core Subject : Economy, Humanities, Science, Education, Art, Social,
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Event and Convention Management (JECOM)) is a peer-reviewed journal published by the Center for Research and Community Service in Colaboration with Convention and Event Program of Politeknik Pariwisata Bali (Bali Tourism Polytechnic). This journal is dedicated to the dissemination of research on the exploration and optimization of the events and MICE business. Firstly published in 2022, this journal invites contribution in the following interdisciplinary scope: Event management Marketing in Events and MICE Human resources management related to Events and MICE Event and MICE financial management Information and telecommunication technology in Events and MICE Sport Event Education and trend in Event and MICE This biannual journal welcomes review articles and research papers written in Bahasa Indonesia and English. The submitted manuscript should be uploaded to the online journal system to proceed to editors and reviewers. Plagiarism checking is essential and the manuscript being published is only those with less than 25% similarity rate.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 36 Documents
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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengguna Jasa Répondez S’il Vous Plait di Twogather Wedding Planner Bali Ida Ayu Agung Adnyani Pidada; Ketut Arjaya; I Gusti Ayu Ratih Asmarani
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.775

Abstract

Events are not only carried out for business purposes but are also carried out for personal interests, one of which is wedding events. One of the wedding organizers working on the island of Bali is Twogather Wedding Planner Bali which can provide services for organizing wedding events such as catering, loudspeakers and RSVP. RSVP services are carried out to take into account the number of guests who come so this study was conducted to find out how the influence of the quality of services provided in the RSVP wedding on customer satisfaction at Twogather Wedding Planner Bali. This research was carried out with a quantitative approach using the method of multiple linear regression analysis. Questionnaires were distributed by accidental sampling to 34 respondents. The results of service quality research from reliability indicators, namely t-count in reliability (X1) amounted to 4,617 stating that service user satisfaction has a positive and significant effect on service quality, t- count in responsiveness (X2) amounted to 4,960 stating that service user satisfaction has a positive and significant effect on service quality, the t-count in the guarantee (X3) is 2.240 which states that service user satisfaction has a positive and significant effect on service quality, the t-count in empathy (X4) is -1.294 which states that service user satisfaction has a negative and insignificant effect on quality. service, t-count in empathy (X5) amounted to 7,832 states that service user satisfaction has a positive and significant effect on service quality  
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan di Perusahaan Jasa Event CV. Kopi Panas Production Bali Putu Surya Laksana Rahjasa
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.776

Abstract

This research aims to analyze the effect of work motivation on employee performance at service companies' event CV. Kopi Panas Production Bali. The research used a sampling technique saturated to give equal opportunity to each population selected to be a member of the sample, that is 15 respondents who are an employee of CV. Kopi Panas Production Bali. The data were collected using a questionnaire, with validity test, reliability, simple linear regression, coefficient of determination analysis, and t-test with the help of SPSS program version 23. Then obtained the results show that the test device used is valid and reliable, the analysis results show the influence of a strong relationship and positive, and the result analysis shows a strong and positive relationship and significance between employee work motivation to employee performance equal to 74,4%.  
Implementasi Komunikasi Pemasaran Melalui Event Berbagai Panggung Dalam Menarik Minat Pengunjung Di Berbagi Kopi Denpasar Maria Septiana Rosana Dewi; I Nengah Wirata; Amirosa Ria Satiadji
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.786

Abstract

Currently, the development of the business world in Denpasar City is very significant. Companies must have a strong strategy to attract consumers and their target market. Berbagi Kopi Denpasar designed a strategy through the implementation of the Berbagi panggung event in attracting visitors. The type of event implemented is an art event. This study uses a type of approach that collected by observation, interviews, and documentation and analyzed with the stages of data reduction, data presentation, and drawing conclusions. The problem that will be analyzed in this research is limited by analyzing three-event approaches in the form of entertainment, excitement, and effort in implementing marketing communications through the Berbagi Panggung event in attracting visitors' interest at Berbagi Kopi Denpasar. The results of this study were the entertainment approach that was carried out by Berbagi Panggung through performers, each of which was different. The joyous approach was taken by the Berbagi Panggung to provide a memorable experience for visitors with the interactions that occurred between the performers and visitors. Enterprise is the readiness of the Berbagi Panggung in the risk that will occur and dare to do something new. The implementation of marketing communication through the event has been well implemented so that the event plays a role in attracting visitors to come to Berbagi Kopi Denpasar.
Strategi Pemasaran Untuk Meningkatkan Penjualan Paket Wedding di The Ritz-Carlton, Bali Ni Luh Risma Saputri; Ketut Arjaya; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.818

Abstract

Besides its fame as a MICE events destination, Bali is also widely chosen by tourists to celebrate weddings, because Bali has various types of wedding venues equipped with numerous facilities. The emergence of the COVID-19 pandemic at the beginning of 2020 has affected every country all around the globe, including Indonesia; it has created significant damage to Indonesia's tourism sector, especially Bali. The descriptive analysis technique used by the author is the 7P of marketing (product, place, price, promotion, people, process, and physical evidence) and SWOT analysis (strength, weakness, opportunity, threat. As a result of this study, there are four marketing mix strategies to increase the sales of wedding packages in the COVID-19 era at The Ritz-Carlton, Bali. SO strategy CHSE certified company equipped with promotion of wedding package that is adjustable per clients' request and price flexibility in the midst of a global pandemic. ST strategy circles on increasing and creating new product variations of the wedding packages offered by improving the quality of the product and establisihing market segmentation in accordance with the COVID-19 situation and the company’s supporting facilities. WO strategy demands the business to optimize the utilization of technology and various platforms available to facilitate company’s activity through the internet, such as virtual venue tour.Last but not least, WT strategy concerns in improving the quality both in terms of wedding services and other service quality available in the hotel.
Pengaruh Bauran Pemasaran Bagi Peserta Sellers Terhadap Keputusan Berpartisipasi Dalam Kegiatan Bali & Beyond Travel Fair 2019 di ASITA Bali. Ni Luh Putu Septiani Putri Darmayanti; Ketut Arjaya
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.835

Abstract

MICE tourist visits are expected to increase every year and can have a positive impact on 13 MICE tourist destinations, one of which is the island of Bali. The increase in MICE tourist visits in Bali is increasing because of the implementation of MICE activities every year, which is exhibition. One of the international exhibition activities held every year in Bali is the Bali & Beyond Travel Fair. This study aims to determine how the impact of the service marketing mix (7P) which consists of product, place, price, promotion, process, personnel, and physical evidence for sellers on the decision to participate in BBTF activities as a place for marketing products and services from companies (sellers). The number of samples used was 83 respondents who participated in the BBTF from 2018 – 2019. The results of the study indicate that there are 3 (three) variables that significantly impact the participation decision of the marketing mix, are product, price, and place. In contrast, the other 4 (four) variables, promotion, process, personnel, and physical evidence have no significant effect. However, jointly impact the participation decision on the marketing mix significantly by 43.7% and the remaining 56.30% is a participation decision influenced by other factors.
Kualitas Pelayanan Jasa Wedding Organizer Terhadap Tingkat Kepuasan Pelanggan Di Vowever Wedding Organizer Denpasar Bali Ni Wayan Meri Agustini; I Nengah Wirata; Ketut Arjaya
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.943

Abstract

The quality of wedding organizer services on the level of customer satisfaction is a business effort in providing services in the world of weddings which is carried out to achieve customer satisfaction. Customers can assess the quality of wedding organizer services to determine the good and bad of the wedding organizer's business. By providing the best quality service, it will increase customer satisfaction at the Vowever Wedding Organizer Denpasar Bali. In this study the author aims to determine the quality of wedding organizer services to the level of customer satisfaction at the Vowever WeddingOrganizerDenpasarBali. This study usesquantitative descriptive data analysis techniques through a Likert scale approach that uses a questionnaire. The number of samples used in this study were 31 people consisting of all couples who got married in 2019-2021 at the Vowever Wedding Organizer Denpasar Bali.The results of this study indicate that the quality of wedding organizer services on the level of customer satisfaction at the Vowever Wedding Organizer Denpasar Bali is good or satisfactory with an average of 4.36. This is because there are several aspects of the service quality dimension that get quite low scores, such as: lack of communication with customers and the lack of options for selecting wedding vendors. So that the Vowever Wedding Organizer Denpasar Bali is expected to be able to provide better service quality to increase customer satisfaction, so that the Vowever Wedding Organizer Denpasar Bali is able to achieve the desired goals.
Strategi Pengembangan Produk Event Untuk Menarik Minat Pelanggan di Phenom Indonesia pada Masa Pndemi Covid-19 Ni Nyoman Ayuning Suryawati; Luh Putu Citrawati
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.945

Abstract

The purpose of this study was to determine the Event Product Development Strategy as an effort to increase sales and attract customer interest at Phenom Event Indonesia during the Covid-19 pandemic. The theory used is the business model canvas theory which consists of 9 elements, namely: Customer Segment, Value proposition, Channels, Customer relationship, Revenue stream, Source resources (Key Resources), Key activities (Key activities), Partnership (key partners), and financial structure (Cost structure) followed by a SWOT analysis. From the results of the study, it is known that there are several product development strategies carried out by Phenom Event Indonesia. These strategies are (1) creating the first virtual studio in Bali, (2) maintaining communication with customers, (3) collaborating with vendors, (4) updating more sophisticated virtual event equipment, (5) increasing HR competence in the virtual event field., (6) optimizing promotions using social media Tiktok, Youtube and Instagram
Persepsi Pelanggan Terhadap Kualitas Pelayanan Wedding Organizer “By Your Side” Jimbaran, Bali Lidya Lidya; I ketut Arjaya; Indah Kusumarini
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.946

Abstract

This study aims to determine the service quality of By Your Side (BYS) wedding organizers. BYS, which has been established since 2016, has handled 100 weddings until 2021. Of the many wedding activities it has handled, there have been a number of complaints from customers about the quality of BYS's service. Such as venue convenience, complaint handling, access, poor communication and implementation of wedding activities. To determine the quality of BYS services, the theory of service quality dimensions from Parasuraman, Zeithaml, Berry (2011) is used. Judging from the five dimensions, namely physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), assurance (assurance), and caring (empathy). The results showed that the average value of BY's service quality was 4.09 (Good). On the tangible dimension, a value of 4.37 was found, the reliability dimension; 4.34, responsiveness; 3.87, assurance dimension; 3.39 and the empathy dimension; 4.48. Of the five dimensions, it can be seen that the highest score is on the empathy dimension, while the lowest score is on the assurance dimension. Therefore, the assurance dimension needs more attention. Such as providing training to By Your Side employees to better understand what products the company has, creating a sense of security and comfort for consumers.
KUALITAS PELAYANAN MEETING PACKAGE TERHADAP KEPUASAN PELANGGAN DI NOVOTEL BALI NGURAH RAI AIRPORT Ratri Paramitha; Ni Nyoman Nia Arisandi; Ketut Arjaya
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.948

Abstract

MICE (Meeting, Incentive, Conference, Exhibition) is a type of tourism that is currently promising business, especially in Bali. Many hotels in Bali provide and offers meeting venues with various advantages to potential customers. Service quality is the key to achieve customer satisfaction. Customer satisfaction is characterized by overall satisfaction, willingness to recommend, and interest in repeat purchases. The phenomenon that occurs at Novotel Bali Ngurah Rai Airport is there are complaints from customers who held meetings in 2017-2020. This research aims to determine the quality of meeting package services on customer satisfaction at Novotel Bali Ngurah Rai Airport by using five dimensions of service quality as a reference, there are tangible, reliability, responsiveness, assurance, and caring. The technique for determining the sample is using a saturated sampling technique which makes the entire population a sample, there are 98 respondents who have held meetings at Novotel Bali Ngurah Rai Airport. The data analysis technique used in this study is a quantitative data technique whose data was obtained through a questionnaire and tested for validity and reliability with the help of the SPSS version 26 program and then analyzed using a Likert scale. The results of data processing with the title of meeting package services on customer satisfaction at Novotel Bali Ngurah Rai Airport obtained an average value of 3.83 which means good.
Pengaruh Bauran Pemasaran Terhadap Peningkatan Penjualan Wedding Package di Valika Wedding Organizer Kota Mataram Nusa Tenggara Barat I Gede Sumadi; I Nengah Wirata
Journal of Event and Convention Management Vol. 1 No. 2 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i2.1058

Abstract

Wedding organizer is a professional service provider in organizing and designing wedding events by making the series of events better and smoother. The desire to be able to compete with other wedding organizers, triggers the sale of wedding packages that make it easier for customers to choose the best wedding event. In order to be able to attract a wider market segmentation, wedding organizer companies should offer their products through a marketing mix strategy This study aims to determine the effect of product, price, place and promotion on the level of sales. The population in this study are customers who have used the services of Valika Wedding Organizer with the sample used as many as 60 respondents. The data analysis technique used in this research is Multiple Linear Regression, Coefficient of Determination, Partial Significance Test (t-test) and Simultaneous Significance Test (F-Test) Based on the results of the study, it can be seen that product has a positive and significant effect on sales levels, price has a significant positive effect on sales levels, place has a significant positive effect on sales levels, promotion has a significant positive effect on sales levels. The magnitude of the influence of product, price, place, promotion and volume of review variables on the level of sales is 60%. Suggestions that can be given by researchers to Valika Wedding Organizer are to make uniforms for crews that have attractive designs, provide bonuses or additional facilities for free, help consumers if they have difficulty finding an office location, always maintain relationships with clients even though the wedding is over and provide respondents fast in serving consumers and always friendly to consumers

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