E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01

Analisis Pengaruh Efektivitas Dan Risiko Keamanan Terhadap Minat Penggunaan Fintech (Studi Pada Anggota Komunitas Perempuan Girl Boss Indonesia)

Yasmin, Raisya A (Unknown)
Susyanti, Jeni (Unknown)
Saraswati, Ety (Unknown)



Article Info

Publish Date
12 Mar 2025

Abstract

Abstract Technological advancements have driven the rapid growth of financial technology (fintech), which has become increasingly popular as a solution to facilitate financial activities. Fintech offers convenience, efficiency, and accessibility, making it an essential tool in modern financial transactions. However, concerns regarding security risks remain a factor that may influence user adoption. This study aims to analyze the influence of effectiveness and security risk on the interest in using fintech, both simultaneously and partially. Employing a quantitative approach, data were collected from 105 respondents who are active members of the Girl Boss Indonesia community through a structured questionnaire. The data were analyzed using multiple linear regression to determine the relationships between the variables. The results indicate that effectiveness and security risk collectively have a significant impact on the interest in using fintech. Partially, effectiveness has a positive and significant influence on fintech adoption. Meanwhile, security risk has a positive but not significant influence on the interest in using fintech. Keywords: Effectiveness, Security Risk, Interest, Fintech

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Journal Info

Abbrev

jrm

Publisher

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...