<![CDATA[This study aims to determine the effect of brand image and promotion on purchasing decisions of female students of HKBP Nommensen University. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the brand image variable is 4.307 where the value is> from t table 1.985 and the significant value for the brand image variable is 0.000 <from the significance level of 0.05 (5%). So it can be concluded that brand image has a positive and significant effect on purchasing decisions for Poise brand facial soap. And the f test obtained an f-count value of 45.760 where this value is> from the f table of 3.09. Along with the significant value is 0.000 <from the significance level of 0.05. So it can be concluded that simultaneously brand image and promotion together have a positive and significant effect on purchasing decisions for Poise brand facial soap.]]>
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