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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Sosial dan Politik (JISPOL)
Sihombing, Natalia E.
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Harga Dan Promosi Media Sosial Terhadap Keputusan Pembelian Produk Erigo Melalui Brand Image di Shopee Simatupang, Junianto P.; Siagian, Nalom; Sihombing, Natalia E.
Jurnal Ilmu Sosial Dan Politik Vol. 3 No. 2 (2023): Edisi Desember 2023
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v3i2.2155

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh Harga dan Promosi Media Sosial terhadap Keputusan Pembelian produk Erigo melalui Brand Image di Shopee. Dengan berpokus pada Harga dan Promosi Media Sosial, Brand Image (intervening) dan Keputusan Pembelian produk erigo di Shopee. Peneitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structural Equation Modelling (SEM). Populasi dalam penelitian ini adalah pengguna produk Erigo dengan jumlah sampel 105 orang responden, dalam penelitian ini teknik penarikan sampel menggunakan teknik non-probability sampling. Pengumpulan data dilakukan dengan cara memberi seperangkat pernyataan tertulis untuk dijawab responden. Hasil penelitian menunjukkan bahwa Harga tidak dapat terdapat pengaruh yang positif terhadap Brand Image. Dimana dalam penelitian ini malalui pengujian diperoleh nilai cr 1,248 < 1,967 dan nilai probababilitas 0,212 > 0,05. Hasil penelitian ini juga menunjukkan bahwa Promosi Media Sosial terdapat pengaruh positif terhadap Brand Image. Dimana penelitian ini melalui pengujian diperoleh nilai cr 2,8 < 1,967 dan nilai probabilitas 0,005 > 0,05. Dalam hasil penelitian ini juga menunjukkan bahwa Promosi Media Sosial tidak berpengaruh positif terhadap keputusan pembelian produk Erigo di Shopee. Dimana dalam penelitian ini melalui pengujian diperoleh nilai CR - 0 , 5 7 9 > 1,967 dan nilai probabilitas 0,563 < 0,05. Hasil penelitian pengujian ini juga menunjukkan bahwa harga tidak terdapat pengaruh yang positif terhadap Keputusan Pembelian Produk Erigo di Shopee dengan diperoleh nilai CR -1,454 > 1,967 dan nilai probabilitas 0 , 1 4 6 > 0,05. Hasil penelitian pengujian ini juga menunjukkan bahwa Brand Image terdapat pengaruh yang positif terhadap Keputusan Pembelian Produk Erigo di Shopee dengan diperoleh nilai CR 1,415 > 1,967 dan nilai probabilitas 0,157 > 0,05.
Pengaruh Kualitas Produk Dan Promosi Terhadap Volume Penjualan Bubuk Teh Gambir Bersama Di Pakpak Bharat Bancin, Sampeida; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4443

Abstract

This study aims to determine the effect of product quality on sales volume and to determine the effect of promotion on sales volume of Gambir Tea Powder consumers in Salak District. The type of research used in this study is a quantitative approach. The population in this study were all Gambir Tea Powder Consumers. Based on the Slovin formula, the sample used in this study was 100 respondents who were taken randomly representing each village. The results of the study showed that product quality significantly affects purchasing decisions, this is shown in the results of the partial test (t-test) The calculated t value (X1) 16.350 > t table 1.984 significance value 0.000 < 0.05 and the results of the partial test (t-test) The calculated t value (X2) 17.525 > t table 1.984 significance value 0.000 < 0.05. The coefficient of determination (R2) was obtained at 0.784, meaning that the Purchasing Decision variable can be explained by the product quality and promotion variables by 78.4% and the remaining 21.6% is influenced by other variables outside the variables of this study. The conclusion in this study is that product quality and promotion have a positive and significant effect on sales volume for consumers of Gambir Tea Powder in Salak District, Pakpak Bharat Regency.
Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Skincare Scarlett Whitening Di Universitas HKBP Nommensen Medan Siringo-ringo, Honi Yunika Sandella; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4474

Abstract

This study aims to determine the Influence of Celebrity Endorsers on Purchasing Decisions for Scarlett Whitening Skincare at HKBP Nommensen University, Medan. The influence given by celebrity endorsers in this study was measured through Attractiveness, Trustworthiness, and Expertise. The type of research used in this study is a quantitative approach. The population in this study were all HKBP Nommensen University Students in Medan who had or were using Scarlett Whitening skincare products. Based on the Slovin formula, the sample used in this study was 98 respondents. The sampling technique in this study was by using a non-probability sampling technique with Purposive sampling. From the results of this study, it can be concluded that Celebrity Endorsers influence the Purchasing Decision for Scarlett Whitening Skincare at HKBP Nommensen University, Medan.
Pengaruh Potongan Harga Terhadap Keputusan Pembelian Pakaian Jadi Di Matahari Medan Fair Zega, Rini Puspa; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4419

Abstract

Apparel is a very competitive sector, the large number of choices and brands make price cuts an effective marketing tool. At Matahari Medan Fair, the presence of various brands and products means that price cuts can significantly influence purchasing decisions. In addition to price cuts, external factors such as fashion trends, social needs and shifting consumer preferences also play a role. However, price cuts remain a dominant factor influencing purchasing decisions, especially among price-sensitive buyers. Various studies show that price cuts can improve purchasing decisions, especially in the clothing retail sector. Price discounts have a significant influence on the decision to purchase apparel at Matahari Department Store Medan Fair. Research Method: Shows that price discounts (X) have a positive and significant effect on purchasing decisions (Y). Conclusion: The results of this research can be concluded that price discounts (X) have a positive and significant effect on purchasing decisions (Y).
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Kantor Desa Lolofaoso Nias Selatan Waruwu, Priska Dini Yanti; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4423

Abstract

This study aims to evaluate the influence of Leadership Style and Work Discipline on Employee Performance at the Lolofaoso Village Office, South Nias. The research method used involves a survey of village officials and statistical data analysis to identify the relationship between the leadership style applied by the village head and the level of work discipline with individual performance results. The findings of this study are expected to provide strategic insights to companies to improve leadership effectiveness and encourage better work discipline in order to improve overall employee performance. This research was conducted using a qualitative method. Data collection techniques using a questionnaire. Based on the hypothesis testing with the t test, the t-test value was obtained 6.747> t table which was 1.989 and the significant value of the Leadership Style variable was 0.000 <0.05. So it can be concluded that Leadership Style has a positive and significant effect on Employee Performance at the Belawan Main Port Authority.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sabun Wajah Poise Pada Mahasiswi UHN Medan Gultom, Anathasya Brace Br; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4426

Abstract

This study aims to determine the effect of brand image and promotion on purchasing decisions of female students of HKBP Nommensen University. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the brand image variable is 4.307 where the value is> from t table 1.985 and the significant value for the brand image variable is 0.000 <from the significance level of 0.05 (5%). So it can be concluded that brand image has a positive and significant effect on purchasing decisions for Poise brand facial soap. And the f test obtained an f-count value of 45.760 where this value is> from the f table of 3.09. Along with the significant value is 0.000 <from the significance level of 0.05. So it can be concluded that simultaneously brand image and promotion together have a positive and significant effect on purchasing decisions for Poise brand facial soap.
Pengaruh Faktor Mindset dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas HKBP Nommensen Medan Hombing, Katarina Uli P. Br.; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4435

Abstract

Entrepreneurial interest among students is a key factor in fostering young, innovative, and independent entrepreneurs. This study aims to analyze the influence of mindset and motivation on the entrepreneurial interest of students at HKBP Nommensen University, Medan. Mindset, particularly a growth mindset, plays a crucial role in shaping adaptive thinking and openness to business opportunities, while motivation, both intrinsic and extrinsic, serves as a primary driver in making entrepreneurial decisions. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to students from various study programs who have an interest in entrepreneurship. Multiple linear regression analysis was used to examine the relationship and influence of independent variables (mindset and motivation) on the dependent variable (entrepreneurial interest). The results indicate that a positive entrepreneurial mindset significantly enhances students' interest in starting a business. Additionally, motivation, especially internal factors such as the drive for financial independence and self-actualization, strongly influences students' decisions to pursue entrepreneurship. Therefore, universities need to develop a more practical entrepreneurship curriculum and implement programs that foster entrepreneurial mindset and motivation to encourage more students to become entrepreneurs.
Pengaruh Penggunaan Dompet Digital Dana Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas HKBP Nommensen Medan Sagala, Rista Suci Kristiani; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4441

Abstract

This research aims to determine the effect of using digital wallets on consumer behavior among students at HKBP Nommensen University, Medan. This research uses a quantitative approach with non-probability sampling techniques. The two variables examined in this research are digital wallet funds (Independent Variable) and consumptive behavior (Dependent Variable). The data collection technique used in this research used a questionnaire distributed to 98 students at HKBP Nommensen University in Medan. Based on hypothesis testing with the t test, the tcount for the digital funds wallet variable is 7.331, where this value is > from t table of 1.661 with a significant value for the digital funds wallet variable being 0.000 < the significance level of 0.05 (5%). So it can be concluded that digital fund wallets have a positive and significant effect on consumer behavior.
Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan Tambunan, Debora; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4442

Abstract

This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.
Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TiktokShop Pada Mahasiswa UHN Medan Pandiangan, Meri Mesia; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4473

Abstract

This research aims to analyze the influence of trust and convenience on online purchasing decisions on the Tiktok Shop buying and selling site among students at HKBP Nommensen University, Medan. This research uses quantitative research methods with data collection techniques through questionnaires. The research results show that the trust variable has a t-value of 5,600. The calculated t-value is smaller than the t-table value (5,600<t-table) also indicates that the hypothesis H0 is accepted. The convenience variable has a t-count value of 8.236 with a probability level (sig) of 0.000. Because this value is smaller than the significance level of 0.05, the t-count value which is greater than the t-table shows that the H1 hypothesis is accepted. The purchase decision F-calculated value of 41.233 is much greater than the F-table of 3.09, so H1 is accepted and H0 is rejected. The coefficient of determination of 0.453 indicates that 45.3 variations in purchasing decisions can be explained by the trust and convenience variables, the remaining 54.7% is explained by other factors not included in this research model.
Co-Authors Bancin, Sampeida Debora Tambunan Degodona, L. Primawati Degodona, Primawati Gea, Yuni Karlina Gultom, Anathasya Brace Br Hombing, Katarina Uli P. Br. Hutasoit, Wita Gusti Purnama Jonson Rajagukguk Kepler Sinaga Lumban Gaol, Dody Harianto Manurung, Lastaria Pandiangan, Meri Mesia Sagala, Rista Suci Kristiani Siagian, Nalom Sianturi, Charles M. Simanullang, Angel Natalia Simatupang, Junianto P. Siringo-ringo, Honi Yunika Sandella Vera A.R. Pasaribu Waruwu, Priska Dini Yanti Zega, Rini Puspa