Pengaruh Penggunaan Dompet Digital Dana Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas HKBP Nommensen Medan

Sagala, Rista Suci Kristiani
Sihombing, Natalia E.
Pasaribu, Vera A.R.

Kalbisocio: Jurnal Bisnis dan Komunikasi
Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi

This research aims to determine the effect of using digital wallets on consumer behavior among students at HKBP Nommensen University, Medan. This research uses a quantitative approach with non-probability sampling techniques. The two variables examined in this research are digital wallet funds (Independent Variable) and consumptive behavior (Dependent Variable). The data collection technique used in this research used a questionnaire distributed to 98 students at HKBP Nommensen University in Medan. Based on hypothesis testing with the t test, the tcount for the digital funds wallet variable is 7.331, where this value is > from t table of 1.661 with a significant value for the digital funds wallet variable being 0.000 < the significance level of 0.05 (5%). So it can be concluded that digital fund wallets have a positive and significant effect on consumer behavior.