International Journal of Management Science and Information Technology (IJMSIT)
Vol. 4 No. 2 (2024): July - December 2024

Small Business Empowerment Strategy in the Agricultural Sector Through Digital Entrepreneurship

Achmad, Adnan (Unknown)
Karto , Andriani (Unknown)
Asril, Akmil (Unknown)



Article Info

Publish Date
14 Aug 2024

Abstract

This study looks at how digital entrepreneurship is being used by small enterprises in the agriculture industry to empower them. It focusses on how this is affecting market access, production efficiency, and bolstering competitiveness. The advent of digital transformation has presented small enterprises with novel prospects to surmount customary constraints, including restricted availability of markets, finance, and technology. This research employs a qualitative methodology and a case study approach to investigate how small agricultural firms might use digital technologies, like e-commerce platforms and the Internet of Things (IoT), to increase market access and productivity. In-depth interviews with small business owners, technology suppliers, and other stakeholders were used to gather data. Direct observation and document analysis were also used. The results of this study show that small enterprises' operational efficiency and revenue are greatly increased when digital entrepreneurship is implemented. Collaboration with a range of stakeholders, including the government and academic institutions, and sufficient digital literacy have shown to be crucial for the effective execution of this plan. This study also emphasises how crucial it is to create both domestic and global business networks in an effort to increase market penetration and boost the competitiveness of small enterprises in the agriculture industry. In order to increase the sustainability and competitiveness of small enterprises in the agriculture sector, this study makes recommendations based on its results for policy makers and industry participants to assist the widespread adoption of digital entrepreneurship.

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Journal Info

Abbrev

IJMSIT

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The development of science related to good technology, information, and communication, both theoretically and empirically has proven to have a positive impact on various aspects of people lives. The development of the science of Information and Communication Technology provides many benefits to ...