Jatilima : Jurnal Multimedia Dan Teknologi Informasi
Vol. 7 No. 01 (2025): Jatilima : Jurnal Multimedia Dan Teknologi Informasi

Student Creativity on TikTok: Building Public University Image Through Digital Content

Ahmad Rosikhul Fahmi (Unknown)
Zahra Dwi lugyn (Unknown)
M. Fahrizal Mufti Ash-Shidqi AD (Unknown)

Article Info

Publish Date
01 Mar 2025

Abstract

This study aims to explore how student creativity on TikTok can build the image of state universities through digital content. Using a qualitative descriptive approach, this study collected data from 200 UIN Malang students through a questionnaire. The results showed that 97.2% of students had seen content discussing campus life on TikTok, with 43.9% stating that the content influenced their educational choices. Further analysis showed that TikTok, as a social media platform, plays a significant role in shaping and strengthening positive perceptions of educational institutions, increasing engagement, and providing a significant influence on students' educational decisions.

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Journal Info
Jatilima : Jurnal Multimedia Dan Teknologi Informasi
Website

Abbrev

jatilima

Publisher

Cattleya Darmaya Fortuna

Subject

Computer Science & IT

Description

JATILIMA merupakan jurnal yang terbit dua nomor dalam satu volume (tahun), yaitu Peridoe I Bulan April dan Periode II Bulan Oktober. JATILIMA mempublikasikan tulisan-tulisan ilmiah hasil pemikiran, studi literatur, dan penelitian dalam bidang Ilmu Komputer. JATILIMA merupakan jurnal dengan sistem ...