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Zahra Dwi lugyn
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Computer Science & IT

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Student Creativity on TikTok: Building Public University Image Through Digital Content Ahmad Rosikhul Fahmi; Zahra Dwi lugyn; M. Fahrizal Mufti Ash-Shidqi AD
Jurnal Multimedia dan Teknologi Informasi (Jatilima) Vol. 7 No. 01 (2025): Jatilima : Jurnal Multimedia Dan Teknologi Informasi
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jatilima.v7i01.1043

Abstract

This study aims to explore how student creativity on TikTok can build the image of state universities through digital content. Using a qualitative descriptive approach, this study collected data from 200 UIN Malang students through a questionnaire. The results showed that 97.2% of students had seen content discussing campus life on TikTok, with 43.9% stating that the content influenced their educational choices. Further analysis showed that TikTok, as a social media platform, plays a significant role in shaping and strengthening positive perceptions of educational institutions, increasing engagement, and providing a significant influence on students' educational decisions.
Co-Authors Ahmad Rosikhul Fahmi M. Fahrizal Mufti Ash-Shidqi AD