Jurnal Audiens
Vol. 6 No. 1 (2025): March

Pelanggaran Etika Pariwara Indonesia dalam Iklan Reklame Pengobatan Batara di Yogyakarta

Putra, Royan Zanuar (Unknown)
Prasetyo, Rayhan Tri (Unknown)
Fikri, Imam Ikhsanul (Unknown)
Sukmono, Filosa Gita (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

This research aims to identify ethical violations in the advertisement of "BATARA Treatment," using a qualitative approach. The results of this study indicate that the Batara medicine advertisement has violated the Indonesia Advertising Ethics and the Consumer Protection Law, particularly regarding claims about treatment results that can be directly observed on-site and the placement of the advertisement, which does not comply with aesthetic rules and public order. This research highlights the importance of ethics in advertising to protect consumers.

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Journal Info
Jurnal Audiens
Website

Abbrev

ja

Publisher

Universitas Muhammadiyah Yogyakarta

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Audiens focuses on issues of media review, whether print, electronic, film, social media and new media and various on communication including: 1. Advertising, Public Relations, and Broadcasting 2. Social Media, New Media, Information Communication and Technology 3. Health Communications, ...