PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA DI CAPELLA BATAM

SW, Mislinda
Mardika, Nanda Harry

SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Vol 3 No 4 (2021): Volume 3 Nomor 4 2021

This research aims to examine the influence of promotion and quality of service on the buying decision at the Capella Honda Batam Centre. This research uses a quantitative approach and nonprobability sampling techniques with a saturated sampling method. The data collection technique used a questionnaire with a Likert scale which was filled in by 242 respondents. Data were analyzed using SPSS version 25. The test results for the promotion variable were t count 4.426> t table 1.651 and sig t 0.000 <α 0.05. The result of quality of service variable test is t count 9.301> t table 1.651 and sig t 0.000 <α 0.05. The yield of the f test are f count 121.444> f table 3.033 and a significance of 0.000 <alpha 0.05, it can be concluded that promotion and quality of service partially and simultaneously have a significant effect on the buying decision at the Capella Honda Batam Centre. The test yield of the coefficient of determination have a value of 0.504, which means that 50.4% of variations in buying decision variables can be explained by promotion and quality service variables, the remaining 49.6% is explained by variables not examined in this study.