<![CDATA[This Research aims to examine the effect of service quality and promotion on customer loyalty at Harmoni Suites Hotel Batam. The method used in this study is a quantitative method and samples obtained as many as 120 samples using simple random sampling. And in data processing using SPSS version 25. Data T test results in this study show variable Quality of Service (X-1) has the valuet (2.001) > ttable (1.65765) and the significance value 0.048 <0.05, which means H0 is rejected. So it can be concluded that the service quality variable has a positive and significant effect on customer loyalty at Harmoni Suites Hotel Batam. And Variable Promotion (X2) has a valuet (7.655)>ttable (1.65765) and the significant value of 0,000 < 0.05 which means Ho is rejected, it can be concluded that promotion has a positive and significant effect on customer loyalty of Harmoni Suites Hotel Batam. While the results of the F test show fcount (93.297) > ftable (2.68) with a significance value of 0.000 and or <0.05, which means significant. So we can conclude Service Quality variable (X1) and Promotion (X2) positive and significant effect simultaneously on Customer Loyalty (Y) Harmoni Suites Hotel Batam]]>
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