<![CDATA[This study aims to analyze the effect of promotion, place design and service quality on coffee purchasing decisions at Setara Coffee Batam. This type of research is a quantitative research, using purposive sampling as many as 100 respondents, processed using SPSS version 25 with the results of the study known that the t- count is 4.088 > 1.664 and the significance value is 0.000 < 0.05, which means that promotion has a positive and significant effect on purchasing decisions. The design of the place is known to have t-count -1.425 < 1.664 and a significance value of 0.157 > 0.005, which means that the design of the place has no effect on purchasing decisions. The quality of service is known to t-count 6.972 > 1.664 and a significance value of 0.000 < 0.05, meaning that service quality has a positive and significant effect on purchasing decisions. Then there is a positive and significant influence simultaneously (together) between promotion, place design and service quality on consumer purchasing decisions at Setara Coffee Batam can be seen from the F value of 103.175 (F count) > 2.70 (F table) with significance value 0.000 < 0.05.]]>
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