<![CDATA[The use of AR technology has transformed how we engage with the outside world, combining 2D and 3D objects and visualizing them into the reality. Utilizing this technology can give consumers a new and unique view of a product. The rise of online purchases, including clothing, and the challenge of online shopping is that consumers cannot try on the goods physically. However, there is a solution, using AR technology. Due to intense competition in business, they strive hard to provide new and impressive innovations to consumers. The objective of this study is to introduce new ideas into the shoe industry without eliminating existing components by adding AR to an Android-based shoe sales application. The waterfall approach, which comprises five stages, will be employed in this study, requirements analysis, design, implementation, unit testing and maintenance, while the technique used is markerless based tracking. The result is an image of the system display designed using Unity to implement an augmented reality shoe catalog on the system. The application makes it easier to choose shoe variants using an Android-based application, and provide new innovations for buyers and get detailed information regarding the shoes they are interested in.]]>
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