International Journal of Humanities, Law, and Politics
Vol. 1 No. 3 (2023): International Journal of Humanities, Law, and Politics

Soméah Culture as a Shaper of Brand Personality in Sundanese Ethnic Society: Implications of Personal Branding and Cultural Transactions

Ratnasari, Dewi (Unknown)
Sidiq, Fahmi (Unknown)
Kalfin (Unknown)

Article Info

Publish Date
27 Oct 2023

Abstract

This research reviews the role of soméah culture in shaping the brand personality of the Sundanese people. Someméah reflects values such as friendliness, politeness, and openness which are reflected in daily communication behavior. The results showed that soméah culture influenced communication behavior, including the use of words such as "punten" and "mango." Apart from that, soméah culture also influences other aspects, such as a friendly physical appearance and a high sense of humor. Soméah culture plays an important role in building positive cultural relations, especially in interactions with non-Sundanese communities. This research also illustrates how soméah culture can be maintained and inherited and identifies the implications of personal branding and cultural transactions in preserving local culture.

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Journal Info
International Journal of Humanities, Law, and Politics
Website

Abbrev

ijhlp

Publisher

Communication in Research and Publication

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

International Journal of Humanities, Law, and Politics is an official journal of the Communication in Research and Publications (CRP) and publishes original research papers that cover the theory, practice, history, or methodology of Humanities, Law, and Politics (HLP). IJHLP will act as a platform ...