International Journal of Digital Marketing Science
Vol. 1 No. 1 (2024)

The Influence of Work Environment, Organizational Culture, and Career Path on Organizational Citizenship Behavior

Utarini, Estu Dwi (Unknown)
Riyanto, Setyo (Unknown)



Article Info

Publish Date
12 Feb 2024

Abstract

Banking is a sector that has an important and strategic role in national economic development. In order to be able to compete in the midst of rapidly developing information technology, high quality human resources are needed. This research aims to analyze the influence of the Work Environment, Organizational Culture and Career Path on Organizational Citizenship Behavior which is mediated by Perceived Organizational Support. A total of 109 employees were taken as samples using the Slovin formula. The sampling technique used was purposive sampling. Data were analyzed using Structural Equation Modeling assisted by SmartPLS version 4 software for Windows. The results of this research show that the Work Environment directly has a significant positive effect on Organizational Citizenship Behavior. However, indirectly through mediation, Perceived Organizational Support does not show a significant influence on Organizational Citizenship Behavior. Organizational culture directly and indirectly has a significant effect on Organizational Citizenship Behavior. Perceived Organizational Support influences Organizational Citizenship Behavior. Meanwhile, Career Path, either directly or indirectly, does not show any influence on Organizational Citizenship Behavior.

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Journal Info

Abbrev

ijdms

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Scope: The International Journal of Digital Marketing encompasses a wide range of topics and areas related to digital marketing. The scope of the journal includes, but is not limited to: Digital Marketing Strategies: Analysis, development, and evaluation of digital marketing strategies, including ...